A New Way to Lead: How These Car Dealers Built a Culture That Wins

Keep The Change

In this episode, I sit down with two incredible leaders—Mickey Seelye, President of Seelye Automotive Group, and Stan Qualls, GM and culture driver—to unpack what really drives sustainable success in the car business.

Here’s the twist: it’s not about selling more cars.
It’s about serving more people.

Whether you're a GM, GSM, sales leader, or dealer principal, this conversation will challenge how you see your role—not just as a business operator, but as a leader who carries real influence at home, in the store, and beyond.

In this episode, we talk about:

• The wild origin story of Seelye Auto Group: from janitor to dealer principal
• Why culture beats commission plans—and how to build one that actually lasts
• Leading with faith in a high-pressure, high-performance industry
• What’s really keeping your managers up at night—and how to show up for them
• Identity, burnout, addiction, redemption... and why your best days are still ahead

If you're in the auto industry and you’ve ever felt like:

• You're great at the grind, but struggling to connect with your team
• You're hitting the numbers, but something’s missing at home
• Or you’ve lost yourself chasing titles, trophies, and 20 Groups…

…this episode is your reset button.

It’s raw. It’s honest. And it’s exactly what more dealers need to hear in today’s business climate.

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