How to Build a Winning Sales Team From the Ground Up

Keep The Change

What if I told you… sales isn’t just something you do — it’s who you become?

In this solo episode, I’m opening up the playbook.

From watching my mom take over the family dealership with zero experience and turning it into a powerhouse, to my own journey through sales, leadership, AutoNation, Maxwell Leadership, and now running coaching bootcamps — I’m laying it all out.

But this episode isn’t about my story…

It’s about how you can take real action in yours.

Here’s what we get into:

• The spark that reignited my love for sales training (and how God used a coffee shop to do it).
• Why most salespeople don’t lack motivation—they lack meaningful goals.
• A simple goal-setting exercise that will change the way your team thinks (and sells).
• The three types of customers you must understand — and the one that makes the biggest difference.
• Why your people need more than process—they need purpose. And how you help them find it.
• A breakdown of the Auto Mastery Bootcamp framework—from mindset to metrics, and everything in between.

Plus…

I’ll give you the exact exercise we use in our bootcamps that gets sales teams fired up and focused. It’s practical, repeatable, and it works. And if you want to steal it? Be my guest.

This episode is for the leaders who care.

For the ones ready to develop their people—not just manage them.

And for anyone who knows deep down… there’s more potential in the room.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

• Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
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Connect with Bart Nollenberger:

• LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
• Facebook: https://www.facebook.com/BartNollenbergerCoaching