Jack Schneider: Why This Car Dealer Has Customers Raving – The Secret to 40+ Years of Success

Keep The Change

In this episode, my guest is Jack Schneider—a legend in the independent pre-owned dealership space and a guy I’ve had the privilege of knowing for 25 years. Jack has built one of the top-performing dealerships in the country, and let me tell you, his approach is something every dealer, leader, and business owner needs to hear.

Jack doesn’t just run a dealership—he’s revolutionized the way customers buy cars. And if you think this is just another “dealer success story,” think again. Jack sold his entire operation, “retired,” and then came back stronger than ever—because he wasn’t done revolutionizing the customer experience. And let me tell you—his approach WORKS.

Here’s what we dig into:

• The one strategy that took his dealership to 40%+ closing rates on phone-ups
• How real-time market pricing changed the game (and why most dealers get it wrong)
• The non-negotiable leadership habit that keeps his team consistently at the top
• Why training managers—not just salespeople—is the secret weapon for long-term success
• How putting customers first (for real) leads to repeat business and lifelong referrals

Jack is proof that when you focus on process, transparency, and leadership, you don’t just sell cars—you build a brand that people trust. And in an industry that’s always evolving, his insights couldn’t be more relevant.

Hit play, take notes, and get ready to level up your dealership game.

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