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Brand Strategy: Finding your ideal customer with AI
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Welcome to the Nifty Thinking Podcast!
In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to creating detailed consumer profiles with ChatGPT, you’ll learn how to leverage AI to build standout brands and achieve rapid growth. Whether you’re a startup founder or an entrepreneur, this episode is packed with actionable tips to help you connect with your target audience and elevate your business. Tune in and get ready to think Nifty!
For more information, visit www.niftypicnic.com or contact Kevin at [email protected].
The tool mentioned in the episode is perplexity.ai
Chapters
1. Brand Strategy: Finding your ideal customer with AI (00:00:00)
2. Intro (00:00:42)
3. How to leverage Ai for strategy (00:01:05)
4. Who are you helping? (00:01:34)
5. Breaking down data into insights (00:03:11)
6. Creating a consumer profile (00:04:08)
7. Getting AI to act as your consumer (00:06:00)
8. Real world applications (00:06:47)
9. Sentiment Analysis (00:07:54)
10. Being Personalized (00:08:26)
11. Wrap up (00:08:58)
12. ??!! (00:09:26)
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