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286. The Beautiful and The Damned
Manage episode 478856088 series 3651410
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Kevin, the founder of The Beautiful and The Damned, shares his adventurous decision to start a whiskey brand in 2023. He patiently approached building an American whiskey brand with quality of construction with sourced whiskey from MGP and steadily expanding in various markets across the country. We also discuss the economics of whiskey and the confidence and the intelligence it takes to construct a brand in the current climate of the industry.
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