AI Tools That Actually Work for Real Estate Agents: Top Marketing & Prospecting Tech with Carrie Soave

KGCI: Real Estate on Air

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🤖 Feeling overwhelmed by the flood of AI tools for real estate? This week on KGCI Real Estate On Air Live, hosts Ian Wheatley and Carrie Soave, co-host of Everything They Never Told You About Real Estate, cut through the hype to show you what actually works.

From AI-powered avatars to automated prospecting tasks, Carrie shares how agents can use AI to streamline marketing, personalize follow-up, and reclaim their time. Whether you're looking to build better relationships, manage your CRM more effectively, or stop wasting hours writing social media posts, this episode delivers real tools with real ROI.

What You’ll Learn 📌

🔹 [05:20] AI Tools That Save Time and Build Trust – From video avatars to website bots, how to scale without sacrificing authenticity.
🔹 [10:30] Why Funnels Beat Drips for Top-of-Funnel ROI – Carrie’s approach to building automated, AI-powered prospecting flows that drive action.
🔹 [14:10] AI Prospecting with ChatGPT Tasks – How uploading a list of past clients and automating weekly touch points is generating real deals.
🔹 [19:52] Stop Buying Tools. Start Building Systems. – Why most SaaS tools are outdated and how to build smarter, scalable workflows with ChatGPT.
🔹 [20:15] Budgeting $100/Month? Carrie’s Must-Have Strategy – How new agents can market like pros by leveraging AI and a small ad spend.

Episode Breakdown ⏳

⏳ 00:00 - 02:25 | Opening Story – The agent who listed a $3M home by dressing like Indiana Jones
📰 02:48 - 05:16 | Housing Headlines – Pending sales up, closings down, and the widest pricing gap since 2020
🎙 05:20 - 31:13 | Interview with Carrie Soave – AI marketing, automation, lead follow-up, and what agents should (and shouldn’t) automate
💡 31:13 - 34:51 | Top 5 Takeaways Recap – Ian’s highlights from Carrie’s best AI and marketing strategies
😆 35:09 - 37:03 | Real Estate Confessions – Locked purses, spilled cold brews, and tax document mishaps
📣 37:03 - 38:10 | CTA + Friday Focus Preview – Dive even deeper into top agent marketing strategies in this week’s Friday Focus.

🚀 It’s Not About Mastering AI. It’s About Leveraging It.

Carrie proves that AI isn’t about replacing agents it’s about amplifying them. From handling repetitive tasks to generating more authentic outreach, these tools help agents market smarter, follow up better, and focus more on what actually builds business.

📲 Listen On-Demand: This episode is available now on the KGCI app or your favorite podcast platform.
📆 Friday Focus: Want more no-cost, high-ROI tools? Tune in Friday for a deep dive into agent marketing strategies that work in 2025.
💬 Using AI in your business? DM us on Facebook or Instagram and let us know what’s working—we might feature your insights on the next episode.

Take your business further with the KGCI Real Estate On Air mobile app. Download it for free on iPhone and Android—just search ‘KGCI’ in the Apple App Store or Google Play.

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