#270 Matt Lakajev - How to Instantly Drive More Sales (Sell-by-Chat Framework)

Kickoff Sessions

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs

You’re sleeping on LinkedIn.
Even if you’re posting every single day, you’re still letting leads slip through.
You’re doing the hard stuff:
- Scripting content
- Finding funky hooks
- Posting consistently
But something’s off.
You’re not turning leads into customers.
That’s where Matt Lakajev’s Sell-by-Chat strategy comes in.
Matt has booked thousands of meetings and closed millions in revenue—through DMs alone.
The crazy part? You don’t even need content to get started.
If your Stripe account looks dead and you’re tired of chasing leads, this 90-minute episode with Matt will change how you think about sales forever.
We recorded this live in Bali, and it’s filled with everything you need to know about sales, psychology, and turning conversations into cash.
And if you get value from it, drop a comment below!
(00:00) Preview and Intro
(00:32) Why People Struggle with Sales
(01:51) LinkedIn Lead Generation Strategy
(03:35) How to Build Trust and Convert Clients
(07:59) The $3.5M Business Model Breakdown
(10:22) The Competitive Advantage in Sales
(14:36) The Right Way to Start LinkedIn Conversations
(20:28) Why Most Content Creators Don’t Make Money
(22:55) How Matt Lost $180K Before Finding the Right Business Model
(26:14) The Power of Brand vs. Cold Outreach
(29:53) Overcoming Fear and Rejection in Sales
(32:52) Mindset Shift For Success
(39:45) Need-Based vs Curiosity-Based Growth
(42:18) Why Most People Stay Stuck in Mediocrity
(47:49) Sales as the Ultimate Survival Skill
(53:08) The Fastest Way to Validate a Business Idea
(55:05) The Truth About LinkedIn Growth & Lead Generation
(01:02:24) Using LinkedIn for High-Quality Leads
(01:08:37) The Rise of LinkedIn Entrepreneurs
(01:12:37) How Licensing & Education Models Scale Faster
(01:14:40) Why Hiring a Sales Team is the Ultimate Growth Hack
(01:15:22) The Secret Behind High-Ticket Coaching Success
(01:22:13) How to Use a Podcast to Build an Online Business
(01:26:00) The Mistake of Choosing Random Niches
(01:29:31) How to Automate and Scale a Podcast Business
(01:35:02) How to Test Niches and Pick the Best One
(01:42:08) How to Use AI to Improve Productivity
(01:47:03) How AI Can Optimize Sales Conversations
(01:50:57) Why AI Won’t Replace Human Creativity

Support the show

Chapters

1. LinkedIn Lead Generation Strategies for Profit (00:00:00)

2. Business Models (00:06:57)

3. Effective DM Strategies for Building Trust (00:12:40)

4. Building Brand Trust Through Cold Calls (00:25:19)

5. Personal Evolution and Finding Direction (00:34:02)

6. Mindset Shift Towards Success (00:38:15)

7. Breaking Through Personal Growth Barriers (00:41:59)

8. The Power of Taking Action (00:51:31)

9. Maximizing LinkedIn Lead Generation Strategies (01:03:03)

10. LinkedIn Lead Generation Strategies and Scaling (01:07:53)

11. Hybrid Coaching Sales and Ads (01:14:30)

12. Sales Team Management and Lead Generation (01:20:02)

13. Effective Positioning for Business Success (01:30:53)

14. LinkedIn Lead Generation Through Personal Branding (01:39:08)

15. AI and Skills in Content Creation (01:45:43)

16. Expertise vs. AI Content Creation (01:51:35)