#279 Shan Hanif - Why 99% of Online Entrepreneurs Fail (And How to Fix It)

Kickoff Sessions

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs

Everyone tells you to scale one product.

But the best businesses don’t stop there.

They build ecosystems.

That’s how Shan Hanif has helped people like Iman Gadzhi, Ali Abdaal & Mike Thurston build machines — not just offers.

One front-end product.

One mid-ticket program.

One high-end backend.

Plus a stack of hybrid delivery models that fuel it all.

It’s not about having 12 different businesses.

It’s about building one clear system with multiple entry points.

In this new episode with Shan, we break down exactly how to do it:

• How to move from freelancer to ecosystem
• How Shan helped scale experts to 7 and 8 figures
• The hybrid model that lets you combine content, service, & product
• And how to build a business that doesn’t rely on virality or ads

This episode is for creators and entrepreneurs who are done with “just selling one thing.”

It’s for people who want to build something that lasts.

Check out the full episode below.

(00:00) Preview and Intro

(01:06) The Real Reason You’re Not Growing

(03:49) The “Growth Operating” Model Explained

(06:44) Cold Outreach vs Inbound: Which One Wins?

(08:17) The Unsexy Side of Business That No One Talks About

(11:22) Why Outsourcing Fulfillment Can Break Your Agency

(17:19) Hiring Experienced People vs Sticking to Your System

(21:28) How Shan Landed Anthony Joshua and Launched Global Brands

(24:31) How to Add Services Without Losing Focus

(26:27) The Full-Stack Agency Model Explained

(32:41) What Makes a Digital Product Ecosystem Work

(36:27) Genflow’s Next Big Move

Support the show

Chapters

1. The Secret to Scaling a Business (00:00:00)

2. Why Most Info Businesses Fail (00:06:12)

3. Customer Success: The Unsexy Element (00:16:26)

4. Managing Quality While Scaling (00:27:11)

5. From Retainers to Rev Share Model (00:31:58)

6. Building Digital Product Ecosystems (00:36:58)