📊 Analytics Without the Overwhelm: A Beginner’s Guide for Busy Marketers

Kids, Chaos & Killer Campaigns

Feeling overwhelmed by marketing analytics? You’re not alone—and this episode is your permission to keep it simple. Eden breaks down exactly which metrics matter most for small teams and solo marketers trying to make smart decisions without drowning in data. From website traffic and email performance to social engagement and ROI, we cut through the chaos and help you focus on what truly drives results.

In this episode, you’ll learn:

• The only metrics that matter for beginners
• How to track email trends that actually move the needle
• Social media stats that show your content is working
• What “qualified leads” really mean—and how to track them
• Eden’s “data playdate” ritual to build consistency (without burnout)

Perfect for marketers juggling work, kids, and chaos—this episode will help you confidently step into your analytics without needing a math degree.

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