The Basics: Three Ps Every Author Needs to Get a Book Deal

Kind Of A Big Book Deal

Welcome to Kind of a Big Book Deal with host Meghan Stevenson! If you’ve ever dreamed of landing a book deal but felt lost in the process, this episode is for you. Meghan, a former editor at top publishing houses, shares her hard-earned insights on what it takes to turn your book idea into a reality.
In this episode, Meghan introduces her Three P’s framework—Potential, Platform, and Proposal—the key elements every author needs to secure a traditional publishing deal. She explains why your book idea must be fresh and marketable, how to build an audience that publishers can’t ignore, and why your book proposal is the ultimate sales pitch. Meghan also emphasizes the importance of thought leadership and proof of past sales success when positioning yourself for a deal.
This episode is just the beginning—over the next three episodes, Meghan will detail each P, giving you the knowledge you need to take your book from idea to published success.

Find the 3Ps freebie here: https://meghanstevenson.kit.com/50230df9e1
Episode Highlights:
(0:00) Intro
(1:32) The struggle to understand frameworks
(3:00) Introducing the Three P’s: Potential, Platform, and Proposal
(5:45) Defining each P and why they matter
(7:14) The three conditions for a strong book idea
(9:54) Why market size and reader demand matter
(12:24) What makes a strong author platform? Direct audience, reach, and conversion
(14:58) The elements of a winning book proposal

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• LinkedIn: https://www.linkedin.com/in/meghanstevenson/
• TikTok: @meghan.stevenson.books
• Website: https://www.meghanstevenson.com/

Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz
Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.
In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.
Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.