Beyond the Camera: Using Video Testimonials to Build Trust and Drive Growth

Knack 4 Business

Problem solved:
SaaS founders and marketers often struggle to earn trust and convert leads. This episode reveals how authentic video testimonials can fix that.

In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt talk with Neil Carroll, founder of vidwheel Creator Network, about how video testimonials can grow your SaaS business faster and smarter.

Neil shares why real customer stories outperform flashy marketing, how video builds trust online, and what SaaS startups should do to start gathering powerful testimonials today. You'll learn how to make these videos even if you’re on a tight budget—and how to measure the impact they have on your growth.

Neil also shares his personal pivot from corporate video to helping SaaS startups, showing how human connection is still the biggest growth lever—even in a digital world.

Key topics covered:

• Why video testimonials build instant trust
• How to plan and launch your first testimonial campaign
• Budget-friendly video production tips for startups
• How to turn customer feedback into growth content
• Ways to track the impact of testimonials on sales
• Why authenticity always wins in video marketing
• Neil's journey from traditional production to helping SaaS brands thrive

🎧 Guest Links & Resources:

• Website: https://vidwheel.com
• LinkedIn: Neil Carroll

🙏 Special Thanks to Our Supporters:

• Carl Richards – Podcast expert at Podcast Solutions Made Simple
  
• Fred Crouch – Property investment expert and host of the Property Wizard Podcast
  
• Jovan Strika – Community builder at @Hive, a coworking space that’s more than a desk
  
• Melanie Webber – Business partner and strategic advisor
  
• Wayne Pratt – Coach and co-host from Motive8U Inc
  

🎙 Your Hosts:

• Bernie Franzgrote
• Wayne Pratt

💼 Sponsor Highlights:

• Descript – The easiest AI audio + video editing tool. Great for podcasters. Try it: http://tinyurl.com/3ns72bdk
  
• Property Wizard Podcast – Learn how to invest in real estate with Fred Crouch. Listen here: https://tinyurl.com/3psh5bdk
  
• Notionhive – They build beautiful websites + apps that get results: https://tinyurl.com/35hrnu4a

📩 Questions or comments?
Reach us anytime at [email protected]

🔥 Don’t forget to subscribe and share this episode with a fellow SaaS founder or startup friend!

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.