Why Does Telling Your Story Matter So Much?

Knack 4 Business

Many business owners struggle to make their message heard because they don’t tell their story in a way that feels real.

Once upon a time, there was an entrepreneur who felt invisible. Her words were lost, her brand quiet. Then Helen Harwood Snell stepped in—storyteller, coach, expert in turning simple messages into powerful stories. In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Helen to learn how stories can change everything—from building trust to increasing sales. Helen shares how she crafts messages that feel true, clear, and hard to ignore.

Key Topics Covered

• Why your personal story is your secret business asset
• How to overcome imposter syndrome when sharing your journey
• Building a pitch that feels authentic, not salesy
• Using storytelling to connect, sell, and grow your audience
• Tools & frameworks Helen uses: Power Scripted™ messaging, story structure, communication science

Guest & Resources

Helen Harwood Snell — Storyteller & Communication Coach
Website: Helen Harwood Snell helenharwoodsnell.com
LinkedIn: Helen Harwood Snell helenharwoodsnell.com+1
Email: [email protected]

Sponsors

Here are three great sponsors helping make this podcast possible — each one is useful for someone trying to tell a better story, build a brand, grow a business:

• Descript – Smarter content creation. Makes editing audio/video as easy as editing text.
  👉 Descript
  
• Freshly Brewed Coaching – Insightful coaching & strategy from Wayne Pratt & Matt Hawksley. Helps you clarify your message and grow forward.
  👉 Freshly Brewed Coaching
  
• @Hive – A community & coworking space that builds real connections, for freelancers & growing teams.
  👉 @Hive

Supporting Thanks

• Carl Richards of Podcast Solutions Made — expert who inspires better podcasting.
• Fred Crouch aka Property Wizard — for real estate insights & clarity.
• Jovan Strika from @Hive — for community energy and connection.
• Melanie Webber — business partner and creative sounding board.
• Wayne Pratt — co‑host, coach, always pushing the conversation forward.

Hosts
Bernie Franzgrote — LinkedIn
Wayne Pratt — LinkedIn

Watch & Connect

Catch the episode on YouTube: Watch here

Have thoughts or questions? Reach us at [email protected] or visit our website: knack4business.com

If this resonated, leave a comment, share your story, or tag someone who should hear this.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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