))
The Trick to Boosting Customer Referrals
Manage episode 438982959 series 3005469
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
2964 episodes
Share
