Your Social Media Strategy Sucks

KP Unpacked

In this episode of KP Unpacked, KP and Jeff tackle a critical question inspired by one of KP’s recent LinkedIn posts (https://www.linkedin.com/posts/kpreddy_why-are-aec-firms-social-media-posts-a-steady-activity-7287558443270299649-RJW8/): Why are AEC firms’ social media strategies stuck in a loop of project announcements, staff hires, and work anniversaries?

KP shares his thoughts on how these firms can break free from uninspired marketing to create messaging that truly resonates with clients and drives business. Along the way, they reflect on the importance of thought leadership, storytelling, and having a distinct point of view in a crowded marketplace.

Key takeaways include:

• Why project wins and staff milestones fail to attract client interest.
• How AEC firms can develop problem-solving narratives that stand out.
• Why leading with expertise, not prestige, is crucial for success.
• How podcasts and other content strategies should be designed to engage, not just exist.

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Chapters

1. Your Social Media Strategy Sucks (00:00:00)

2. AEC Firm Marketing Strategy Evolution (00:01:02)

3. Rethinking AEC Firm Marketing Strategies (00:10:59)

4. Leading Markets With Expert Voice (00:22:55)

5. Employee Engagement in Social Media (00:32:18)

6. Building Engagement in AEC Marketing (00:39:09)

7. Podcast Companions and Article Publications (00:45:16)