99 | Who cares about the WHO Code? We do!

Lactation Business Coaching with Annie and Leah

This week, we’re getting personal, ethical, and just a little fired up.

We’re talking about the formula-fueled elephant in the room: Bobbie’s new “free support” collab with NAPS, led by two IBCLCs. Yep, a formula company funding lactation support.

This news has sparked strong emotions as it contradicts the core principles of our profession, particularly regarding the WHO code that seeks to regulate the marketing of infant formula.

But fear not! We’re not just here to rant—we are here to rally. There are badass IBCLCs out there holding the ethical line (us included). So let’s keep fighting the good fight, supporting human milk feeding without selling out.

“ I'm an IBCLC and the human milk is mine.”

In this episode, we will cover:

• The ethical concerns around IBCLCs partnering with formula companies (2:23)
• What the WHO code is (4:55)
• The rise of influencer-style formula marketing (9:23)
• Finding positivity in challenges (17:17)

Each month we host a live Deeper Dive so you can connect with us, our special guests, and each other + get lifetime access to the recording!

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About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

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