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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ladies of Leet Ep 128 – Second Dumbledore
Manage episode 183386286 series 2692
Content provided by LadiesofLeet.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LadiesofLeet.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The ladies discuss World of Warcraft, ESO - Morrowind, Jackbox Games, Until Dawn, Monopoly Gamer, and Qwirkle.
The post Ladies of Leet Ep 128 – Second Dumbledore first appeared on Ladies of Leet.
161 episodes
Manage episode 183386286 series 2692
Content provided by LadiesofLeet.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LadiesofLeet.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The ladies discuss World of Warcraft, ESO - Morrowind, Jackbox Games, Until Dawn, Monopoly Gamer, and Qwirkle.
The post Ladies of Leet Ep 128 – Second Dumbledore first appeared on Ladies of Leet.
161 episodes
All episodes
×This week the ladies discuss Control, Outer Worlds, Death Stranding, Disco Elysium, Borderlands 3 DLC Handsome Jackpot, Stadia, Beat Saber and more! The post Ep 163 – All I Want To Do first appeared on Ladies of Leet .
This week the ladies discuss Outer Worlds, Borderlands 3, Bendy and the Ink Machine and more! The post Ep 162 – We Did It! first appeared on Ladies of Leet .
This week the ladies discuss Borderlands 3, Fallout 76, Fallout 4, Wow Classic and Red Dead Online. The post Ep 161 – Ladies of the Vault first appeared on Ladies of Leet .
This week the ladies discuss Fallout 76, Wolfenstein Youngblood, Commander Lilith & the Fight for Sanctuary, No Man's Sky and Battle Cats. The post Ep 160 – Hang On My Bags Are Full first appeared on Ladies of Leet .
This week the ladies discuss Borderlands 2: Commander Lilith & the Fight for Sanctuary, Call of Cthulu, Harry Potter: Wizards Unite, Sinking City and Charm King. The post Ep 159 – Back to Borderlands Again first appeared on Ladies of Leet .
This week the ladies discuss The Plague Tale: Innocence, Little Dragon Cafe, We Happy Few and Days Gone. Apologies for Nicole's room mic! The post Ep 158 – Taking Two for the Team first appeared on Ladies of Leet .
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Ladies of Leet

This week the ladies discuss Days Gone, Division 2 and Cuphead. The post Ep 157 – The Last of the Red Dead Sons of Anarchy first appeared on Ladies of Leet .
This week the ladies discuss The Divison 2 and listener email! The post Ep 156 – Farting Around first appeared on Ladies of Leet .
This week the ladies discuss The Divison 2, Far Cry New Dawn, The Banner Saga, Metro Exodus and email! The post Ep 155 – Nothing But Notifications first appeared on Ladies of Leet .
This week the ladies discuss Far Cry New Dawn, Fallout 76, Journey of a Roach and Metro Exodus. The post Ep 154 – We Love Hurk first appeared on Ladies of Leet .
This week the ladies discuss Resident Evil 2, Kingdom Hearts 3, Fallout 76, Anthem and Assassin's Creed Odyssey. The post Ep 153 – Wet Monsters first appeared on Ladies of Leet .
This week the ladies discuss Far Cry 5: Lost in Mars, Fallout 76, SOMA and Fortnight The post Ep 152 – Killing Them Sneakily first appeared on Ladies of Leet .
This week the ladies discuss all the games they played in 2018. The post Ep 151 – 2018 Year in Review first appeared on Ladies of Leet .
This week the ladies discuss Red Dead Redemption 2 and Fallout 76. The post Ep 150 – Love, Like, Hate first appeared on Ladies of Leet .
This week the ladies discuss Red Dead Redemption 2, Shadow of the Tomb Raider, World of Warcraft: Battle for Azeroth and We Happy Few. The post Ep 149 – Endurance Test first appeared on Ladies of Leet .
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