Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277]

Late Night Internet Marketing and Online Business with Mark Mason

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Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting a wall with client acquisition because of her strong aversion to social media platforms.
This conversation sparked a powerful question worth considering: If you had the cure for a serious problem (like cancer, or in Jill's case, debilitating debt), but disliked Facebook, would you simply refuse to use an effective channel to reach those who desperately need your help? The reality is that marketing discomfort often creates an unnecessary barrier between skilled professionals and the very people they're meant to serve.
The good news? You don't need to dance on TikTok or expose your personal life to build a thriving client base. The tiny offer strategy provides an elegant solution for the social-media-averse professional. By creating a small, low-risk product (typically $7-$17) and promoting it through minimal ad spend, you can build a list of actual buyers who have already demonstrated their willingness to invest in solutions. These buyers are far more likely to convert to higher-ticket coaching services when appropriately followed up with.
What makes this approach particularly valuable is its flexibility. You can build your business behind a brand identity rather than your personal image—using a cartoon avatar or focusing on the transformation you provide. The goal isn't to make significant profit from the tiny offer itself but rather to break even on advertising while creating a bridge between cold traffic and high-ticket sales.
Perhaps most importantly, this strategy forces us to examine what's really behind our marketing resistance. Are we taking a principled stand, or are we simply afraid of failure, criticism, or visibility? Understanding these underlying factors can help us make more intentional decisions and potentially overcome limiting fears that keep us from fulfilling our mission to help others.
Ready to start? Create a simple yet valuable tiny offer based on expertise you already possess, test it with minimal ad spend, measure results, and continually refine your approach. Need support? Join our free VIP forum at vipmarkmason.com where I'll personally answer your questions.

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Chapters

1. Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277] (00:00:00)

2. Introduction: Crawfish Boil Marketing (00:00:29)

3. Meeting Jill: A Coach Needing Clients (00:03:23)

4. Social Media Without Being Social (00:06:01)

5. Tiny Offer Strategy for Client Growth (00:11:22)

6. Unpacking Resistance to Marketing (00:18:55)

7. Action Plan and ChatGPT Support (00:22:53)