94: Why you should ignore your CPA (and what to do instead)

Launch and Scale®

Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition.

What We'll Cover:

• Challenging Traditional CPA Metrics
• Understanding Blended CPA: A Holistic View
• Assessing CPA Across Various Digital Platforms
• Implementing Omnichannel Strategies for Precise CPA Analysis
• Strategies to Streamline Your Marketing Expenditure Across Channels

Conclusion:

In today's ever-evolving e-commerce landscape, sticking to traditional CPA metrics may not provide the complete picture needed for effective decision-making. Embracing a blended CPA model offers a comprehensive look at your marketing efforts, enabling you to optimize strategies and expenditures. Keep these insights in mind as you navigate through the complexities of digital marketing for your brand.

Next Steps:

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