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71. No Money, No Map, No Net: On Building the Uber of Court Appearances w/ Michelle Etchebarren
Manage episode 482732194 series 3289314
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“I didn’t feel powerful then. But when I look back, I see how powerful I was.” — Michelle Etchebarren
Michelle Etchebarren didn’t wait for permission to lead. She launched a national legal tech platform as a single mother of four, built it from her kitchen table, and kept it alive through personal and economic freefall.
In this episode of LawHer, Michelle shares how she turned desperation into momentum, why a religious-level morning ritual was her secret weapon, and how surviving poverty—and scaling into millions—reshaped her definition of success.
This is the story of grit over glamour, systems over shortcuts, and a kind of power that shows up when you’ve got everything to lose—and choose to bet on yourself anyway.
About Michelle Etchebarren
Michelle Etchebarren is the founder of Attorneys in Motion, a legal tech company that transformed the way law firms handle court appearances. A systems thinker and strategist, Michelle now runs a foundation for women entrepreneurs in law. Her work centers around abundance over scarcity, mentorship over isolation, and redefining what leadership looks like for women who refuse to choose between ambition and authenticity.
The Ritual is the Resistance: Why Michelle treated her morning routine like a sacred practice—and how it fueled her resilience when everything else fell apart.
Tech Meets Tenacity: The origin story of Attorneys in Motion—and how Michelle stitched together Uber and Match.com to design a solution the legal world didn’t know it needed.
Radical Vulnerability: What Michelle learned when she stopped hiding her emotions—and why embracing her femininity made her a more powerful leader.
Balance is a Myth—Integration is Real: Michelle’s real-talk on parenting, burnout, boundaries, and the impossible math of having it all.
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