Ep 216: Making Bold Decisions In Business To Create A Freedom-Filled Life With Tracie Root Lazy Entrepreneur podcast

#Entrepreneur #Business #Kristy Yoder #Delegation #Master Delegator #Delegate Effectively #Virtual Assistant Services #Marketing #Virtual Assistant #MBA #Hire A Virtual Assistant

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at ⁠travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root

22 days ago 57:29

MP3•Episode home

Send us a text

“You have to become the person who does that big thing you want. You can’t do it as the person you are today—unless you’re already doing it.”

In this powerful episode of the Master Delegator podcast, Kristy Yoder speaks with Tracie Root—coach, community builder, and founder of The Gather Community—about choosing boldness in life and business.

Tracie opens up about her shift from corporate life to entrepreneurship after losing her husband. As a single mom, she pursued a path of healing and freedom through coaching.

She shares her B.O.L.D. framework—Believe, Own, Leap, Develop—and how embracing discomfort, telling your story, and letting go of perfection lead to growth.

Key Takeaways

Every entrepreneur has a deeper “why.” For Tracie, it was being fully present for her kids.
Leaving corporate isn’t about perfect timing—it’s about bold choices and trusting yourself.
Authenticity builds trust and connection—key to leadership and business growth.
Boldness means acting through fear, not without it.
The B.O.L.D. framework helps reframe challenges and pursue big goals.
Everything is a choice—align your actions with your values.
Community drives growth: support and accountability matter.

Tune in for real talk, bold moves, and practical strategies for navigating entrepreneurship.

Connect with Tracie Root:

Real Talk About Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Support the show

Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Chapters

1. Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root (00:00:00)

2. [Ad] Real Talk About Marketing (00:13:46)

3. (Cont.) Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root (00:14:32)

216 episodes

Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root

Lazy Entrepreneur Podcast

published 22 days ago

MP3•Episode home

Send us a text

“You have to become the person who does that big thing you want. You can’t do it as the person you are today—unless you’re already doing it.”

Tracie opens up about her shift from corporate life to entrepreneurship after losing her husband. As a single mom, she pursued a path of healing and freedom through coaching.

She shares her B.O.L.D. framework—Believe, Own, Leap, Develop—and how embracing discomfort, telling your story, and letting go of perfection lead to growth.

Key Takeaways

Every entrepreneur has a deeper “why.” For Tracie, it was being fully present for her kids.
Leaving corporate isn’t about perfect timing—it’s about bold choices and trusting yourself.
Authenticity builds trust and connection—key to leadership and business growth.
Boldness means acting through fear, not without it.
The B.O.L.D. framework helps reframe challenges and pursue big goals.
Everything is a choice—align your actions with your values.
Community drives growth: support and accountability matter.

Tune in for real talk, bold moves, and practical strategies for navigating entrepreneurship.

Connect with Tracie Root:

Real Talk About Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real...

Listen on: Apple Podcasts Spotify

Support the show

Be part of our Facebook community page for entrepreneurs who want to become a master delegator.

Do you want to learn how to hire a virtual assistant? Access our free training.

Chapters

1. Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root (00:00:00)

2. [Ad] Real Talk About Marketing (00:13:46)

3. (Cont.) Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root (00:14:32)

216 episodes

#Entrepreneur #Business #Kristy Yoder #Delegation #Master Delegator #Delegate Effectively #Virtual Assistant Services #Marketing #Virtual Assistant #MBA #Hire A Virtual Assistant

All episodes

Lazy Entrepreneur Podcast

1
Ep 216: Making Bold Decisions in Business to Create a Freedom-Filled Life With Tracie Root 57:29

22 days ago57:29

57:29

Send us a text “You have to become the person who does that big thing you want. You can’t do it as the person you are today—unless you’re already doing it.” In this powerful episode of the Master Delegator podcast, Kristy Yoder speaks with Tracie Root—coach, community builder, and founder of The Gather Community—about choosing boldness in life and business. Tracie opens up about her shift from corporate life to entrepreneurship after losing her husband. As a single mom, she pursued a path of healing and freedom through coaching. She shares her B.O.L.D. framework— Believe, Own, Leap, Develop —and how embracing discomfort, telling your story, and letting go of perfection lead to growth. Key Takeaways Every entrepreneur has a deeper “why.” For Tracie, it was being fully present for her kids. Leaving corporate isn’t about perfect timing—it’s about bold choices and trusting yourself. Authenticity builds trust and connection—key to leadership and business growth. Boldness means acting through fear, not without it. The B.O.L.D. framework helps reframe challenges and pursue big goals. Everything is a choice—align your actions with your values. Community drives growth: support and accountability matter. Tune in for real talk, bold moves, and practical strategies for navigating entrepreneurship. Connect with Tracie Root: Tracie's Website The Gather Community on Facebook Find Tracie on Instagram and LinkedIn Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 215: CEO vs. Business Operator: What’s the Difference? 12:14

29 days ago12:14

12:14

Send us a text Are you truly acting as the CEO of your business… or are you just operating it? Many business owners proudly call themselves “CEO,” but in reality, they’re stuck in the daily grind—handling emails, chasing invoices, micromanaging their team, and never really leading. Sound familiar? In this eye-opening episode, we tackle the crucial difference between being a true CEO and merely operating your business—and why this distinction could be the key to scaling without burnout. What You'll Learn: The telltale signs you're stuck in "operator mode" instead of leading as a CEO How to transition from doing everything to strategic leadership Practical steps to work ON your business instead of IN it Real systems for automating your business to run without your constant presence CEO vs. Operator: What's the Difference? In a nutshell: Business Operators work IN their business (handling emails, admin, customer service) and feel essential to daily operations. CEOs work ON their business, focusing on vision, strategy, and growth while trusting their team and systems. The Path from Operator to CEO We break down four essential steps to elevate your role: Audit Your Tasks - Track your activities and identify what only YOU can do Build & Trust Your Team - Start delegating, beginning with a virtual assistant Create Systems - Automate repetitive processes in client management, finances, and marketing Focus on Strategy - Dedicate your time to growth opportunities and high-level decisions Key Takeaway The biggest shift isn't just in what you do—it's in how you think about your role. A true CEO builds a business that thrives even when they step away, creating both freedom for themselves and sustainable growth for their company. Ready to make the shift? Start by delegating one small task today that's been consuming your time, and redirect that energy toward strategic thinking. Resources Mentioned Meet5StarVAs.com - Find skilled virtual assistants to help you step into your CEO role Subscribe to Master Delegator for weekly insights on scaling your business the lazy (but smart) way! Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 214: From Toxic Productivity to True Freedom With Natanya Wachtel 39:30

7 weeks ago39:30

39:30

Send us a text "Ask for help. It sounds obvious, but most entrepreneurs don't know how to." In this episode of Master Delegator, Kristy Yoder interviews Natanya Wachtel, founder of New Solutions Network and the Natanya Experience media platform. With expertise in behavioral science and entrepreneurship since 2008, Natanya bridges science, storytelling, business, and personal transformation. Natanya candidly shares her founder journey, including mental health struggles that transformed her leadership approach. She unpacks entrepreneurs' hidden burdens, the toxic productivity myth, and why asking for help is so powerful. The conversation highlights effective delegation—both in business and home life—and building supportive teams. They explore whether "doing it all" leads to success or burnout, entrepreneurs' complicated relationship with productivity, and how technology can free up creative energy while preserving irreplaceable human connection. Key Takeaways: Entrepreneurial struggles are normal—the key is getting back up and seeking support Examine where your time goes and let go of tasks that don't bring joy Delegate at home and work to create resilience and buy-in Focus on meaningful goals, not just being busy Use technology and team members—there's no prize for doing everything yourself Success isn't about visibility—peace and sustainable systems matter more than follower counts Start with basics: rest, connection, routines, and asking for help As Natanya puts it: "The sooner you can have a shared workload, the more ultimately you will be able to earn the money to really comfortably pay that staff... At the end of the day, there's only one of you." Resources: Evermore: Natanya's free mental resilience app with audio journaling (evermore.io) "Talk Dirty to Your Brain" : Upcoming audiobook on hacking your subconscious (Summer 2024) Connect with Natanya on LinkedIn to learn more about her work. Tune in for the full conversation on sustainable entrepreneurship, the reality behind hustle culture, and building a business you truly love. Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 213: The 4-Hour Workweek in Real Life – How to Work Less & Achieve More 20:05

9 weeks ago20:05

20:05

Send us a text In this episode of Master Delegator, we explore how entrepreneurs can implement Tim Ferriss's "The 4-Hour Workweek" principles in their actual businesses. We offer practical approaches to streamline your workload, automate repetitive tasks, and delegate effectively—allowing you to accomplish more while working less. What You'll Learn: Pinpoint the critical 20% of tasks that yield 80% of your results. Implement actionable delegation strategies, freeing yourself from tasks that don't require your unique expertise. Utilize accessible automation tools, demystifying the process and eliminating the need for technical prowess. Conduct a "work-free" test run to validate your business's ability to operate independently. Cultivate a CEO-like approach to time management, prioritizing strategic decisions and team empowerment. Key Points: The "Lazy Entrepreneur" Defined: Dispelling the misconception of idleness; embracing strategic efficiency. Focusing on optimal output through smart delegation and automation. Building a business that serves you, not the other way around. Step 1: Mastering the 80/20 Rule: Understanding the Pareto Principle's profound impact on productivity. Identifying high-impact vs. low-impact activities through targeted questioning. Illustrative example: Scaling a VA agency by prioritizing marketing and delegation. Your 7-Day 80/20 Challenge: Task tracking, categorization, and strategic elimination. Step 2: Strategic Delegation: Prioritizing elimination over delegation. Delegating tasks that don't align with your expertise or passion. Creating a "Not Me" list and leveraging Virtual Assistants effectively. Implementing SOPs for seamless task execution. Step 3: Embracing Automation: Demystifying automation with user-friendly tools. Automating emails, scheduling, invoicing, and marketing processes. Step 4: The "Work-Free" Test: Gradually testing your business's autonomy. Identifying and rectifying operational gaps. Building a resilient, self-sustaining business model. Step 5: Time Protection and Team Empowerment: Batching tasks, setting boundaries, and mastering the art of saying "no." Cultivating a culture of trust and empowering your team to make informed decisions. Action Items: Identify your high-impact 20% tasks. Create and act on your "Not Me" list. Implement automation strategies. Conduct a "work-free" test run. Protect your time and empower your team. Connect With Us: Subscribe to The Master Delegator Podcast Leave a review to support the community. Explore our VA services . Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 212: AI vs. VAs: What Should You Automate vs. Delegate? 11:51

12 weeks ago11:51

11:51

Send us a text With AI tools popping up everywhere, many business owners are asking: Do I still need a VA? Can AI replace my team? The truth is, AI and VAs each have their own strengths, and knowing when to use automation versus delegation is the key to running an efficient, scalable business. By the end of this episode, you’ll have a clear game plan for what to automate with AI and what to delegate to a VA, so you can maximize productivity and free up your time for high-impact tasks. What You’ll Learn in This Episode: ✅ The key differences between AI tools and Virtual Assistants (VAs) ✅ What tasks should be automated with AI to save time ✅ What tasks require a VA’s human touch for creativity and strategy ✅ How to combine AI and VAs for maximum business efficiency ✅ Practical examples of automation and delegation in action AI vs. VAs: The Breakdown What AI Can Handle: 🔹 Repetitive, rule-based tasks that don’t require human judgment 🔹 Automated email responses & chatbots for FAQs 🔹 Social media scheduling & content repurposing 🔹 Data entry, reports, and invoice processing 🔹 Transcriptions & meeting notes with tools like Otter.ai 🔹 Basic customer support & ticket filtering What VAs Do Best: 🔹 Personalized customer service & relationship management 🔹 Creative marketing & content creation with brand personality 🔹 Research & strategic decision-making beyond raw data 🔹 Project & team management, ensuring accountability 🔹 Sales & lead generation that builds real connections The Hybrid Approach: AI + VAs 🔹Use AI for initial drafts, VA for refinement 🔹AI for scheduling, VA for engagement 🔹AI for data tracking, VA for trend analysis Final Thoughts The winning strategy isn't choosing between AI or VAs—it's leveraging both strategically: 🔹Automate repetitive, rule-based tasks with AI 🔹Delegate decision-making, strategy, and relationship-based tasks to VAs 🔹Combine these approaches for maximum efficiency and freedom If you don’t have a VA yet—now is the time to start! A great virtual assistant will help you manage both AI tools and daily operations, freeing up your time for what truly matters. Need help finding a skilled VA? Visit our website , and we’ll match you with the perfect assistant for your business! Connect With Us: 🎙️ Subscribe to The Master Delegator Podcast ⭐ Leave a review 📱 Share with fellow entrepreneurs 🔄 Check out our VA services to start your delegation journey Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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EP 211: Breaking Free from the Founder’s Trap With Scott Ritzheimer 49:15

13 weeks ago49:15

49:15

Send us a text "There's gotta be another way...there has to be a better way." In this episode of the Master Delegator podcast, Kristy Yoder sits down with Scott Ritzheimer, a seasoned entrepreneur who has helped over 20,000 organizations start and scale. Despite beginning his entrepreneurial journey unexpectedly, Scott has built and sold successful businesses, bringing deep insights into the common challenges founders face. Scott shares his unique journey from initially not aspiring to be an entrepreneur to falling in love with business. He discusses the loneliness that often accompanies leadership roles and how discovering predictable business life cycle stages changed his perspective and business trajectory. Scott describes the transformative power of recognizing patterns in business growth and the relief and direction it brings to founders feeling stuck. The episode touches on stages of entrepreneurial evolution, emphasizing the importance of different skills and mindsets at each stage. Scott highlights how founders can navigate these stages effectively, fitting their vision of freedom and success. Key Takeaways: Founders often face loneliness and isolation; recognizing you're on a shared path can bring relief and direction. Business growth has distinct stages; understanding your current stage can illuminate the way forward. The skills required in early stages, like problem-solving, differ from later stages that require delegation and leadership. Scaling your business doesn't inherently make it better; know what kind of growth aligns with your goals. As Scott insightfully noted: "The greatest freedom changes by stage." Recognizing and embracing the joy of your current business stage is key to achieving balance and success, reinforcing that bigger isn't always better. Connect with Scott Ritzheimer: 🔗Connect with Scott on LinkedIn 🔗Scott’s IG: @scottritzheimer 🔗Learn mor about Scale Architects: https://www.scalearchitects.com/ Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 210: Why Lazy Entrepreneurs Are More Successful 9:29

14 weeks ago9:29

9:29

Send us a text Hey there, lazy entrepreneurs! Welcome back to Master Delegator, the podcast where we help you work smarter, not harder. Today, we’re diving into what it truly means to be a lazy entrepreneur—and why the most successful business owners embrace this mindset. Forget the grind culture—real success comes from focusing on what actually moves the needle while outsourcing, automating, and building systems that keep your business running without you. If you’ve ever felt guilty for wanting to work less, this episode is going to change the way you see entrepreneurship. What You’ll Learn in This Episode: ✅ What a lazy entrepreneur really is (hint: it’s not about avoiding work!) ✅ Why lazy entrepreneurs are often more successful than those who hustle 24/7 ✅ The 80/20 rule and how it helps you work less but achieve more ✅ How to delegate like a pro and free yourself from the daily grind ✅ Simple automations that will save you hours each week ✅ How to build a business that runs without you ✅ Steps to shift your mindset and embrace the lazy entrepreneur lifestyle Key Takeaways: 🛠 The 80/20 Rule: Focus on the 20% of tasks that drive 80% of your results. 🛠 Master Delegation: Hire a virtual assistant or team to handle low-impact tasks. 🛠 Automate Everything You Can: Use tools for scheduling, emails, and payments. 🛠 Trust Your Team: Micromanaging keeps you stuck—empower others to take ownership. 🛠 Build a Self-Sustaining Business: Your goal is freedom, not endless work. Connect With Us: 🎙️ Subscribe to The Master Delegator Podcast ⭐ Leave a review 📱 Share with fellow entrepreneurs 🔄 Check out our VA services to start your delegation journey Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 209: How Delegation and Trusting My Team Saved My Business with Jeremy Harrison 45:59

15 weeks ago45:59

45:59

Send us a text What happens when you’re forced to step away from your business during its most challenging season? For Jeremy Harrison, founder of Spire and professional EOS Implementer, delegation wasn’t just a leadership strategy—it was the key to his company’s survival. In this episode, Jeremy shares how trusting his team and implementing EOS (Entrepreneurial Operating System) allowed his business to thrive, even when he faced personal and professional hardships. He opens up about losing his biggest client, experiencing a personal tragedy, and how his leadership team stepped up in ways he never imagined. If you’ve ever struggled with letting go of control, trusting your team, or scaling your business without burnout, this conversation is packed with actionable insights to help you build a company that runs smoothly—without you having to do it all. 🔥 What You’ll Learn in This Episode: ✔️ Why most entrepreneurs struggle with delegation—and how to overcome it. ✔️ How EOS (Entrepreneurial Operating System) transformed Jeremy’s business and leadership. ✔️ The hardest season of his life—and how his team saved his company. ✔️ The importance of hiring the right people and trusting them to lead. ✔️ How to build a business that thrives without you being involved in everything. ✔️ Why delegation isn’t just about offloading tasks—it’s about empowering your team. 🚀 Resources & Links: 🔗 Connect with Jeremy Harrison on LinkedIn: https://www.linkedin.com/in/jeremyrharrison/ 🔗 Learn more about EOS (Entrepreneurial Operating System): https://www.eosworldwide.com/ 🔗 Check out Jeremy’s marketing agency, Spire: https://www.spiread.com/ 🎧 Enjoyed this episode? Leave us a review and share it with fellow business owners who need to hear this! Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

1
Ep 208: The Silent Killer of Business Growth: Your Need to Do It All 16:47

17 weeks ago16:47

16:47

Send us a text In this episode of The Master Delegator Podcast , We dive deep into a common but dangerous mindset that holds business owners back: the need to do it all. If you’ve ever struggled with delegating or felt like no one can do things as well as you, this episode is for you. Learn why letting go is so difficult, how it’s limiting your business growth, and actionable steps to start trusting your team and working smarter. Key Takeaways: Why Letting Go Is So Hard Emotional attachment to your business makes delegating feel risky. The belief that no one else can do the job as well as you can. Fear of mistakes or loss of control can keep you stuck. The Turning Point: Realizing You Can’t Do It All How burnout forced Kristy to rethink her approach to leadership. The first small step she took to delegate and how it changed everything. The power of trusting your team and focusing on the bigger picture. Steps to Let Go and Trust Your Team Build a Strong Team – Hire people who align with your vision and values. Create Clear Systems – Use documented workflows and project management tools. Start Small – Delegate a low-risk task and build from there. Communicate & Empower – Set expectations, but give autonomy. Embrace Imperfection – Mistakes are learning opportunities, not failures. Focus on Leadership – Your role is to guide, not micromanage. The Transformation That Comes With Letting Go More time for big-picture growth and personal life. A stronger, more motivated team that feels trusted. Business growth that’s no longer dependent on you doing everything. Action Steps for You: Identify one task to delegate this week Document your most common processes Schedule time for strategic thinking Trust your team with increased responsibility Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 207: Hustle Culture is a Scam—Here’s What You Should Be Doing Instead 19:31

18 weeks ago19:31

19:31

Send us a text In this episode of Master Delegator , We challenge the toxic hustle culture mindset and uncover what truly drives success. If you find yourself constantly busy but not making real progress, this episode is for you! Kristy discusses the difference between busyness and productivity, why working smart beats working hard, and how to leverage the 80/20 rule to scale your business efficiently. Plus, she tackles the biggest struggles entrepreneurs face with delegation and shares actionable steps to help you work smarter, not harder. Key Takeaways: Productivity is about results, not activity 80% of your results come from 20% of your efforts Delegation is essential for scaling your business Start with small steps to build delegation confidence Episode Highlights: The Illusion of Busyness The crucial difference between being busy and being productive Why packed schedules don't always equal progress How to identify if you're trapped in the busyness cycle Working Hard vs. Working Smart Breaking down the misconception of constant hustle Real-world example: Scaling a bakery business Why working longer hours isn't the answer to growth The 80/20 Rule in Action Understanding the Pareto Principle in Business How to identify your highest-impact activities Practical applications for revenue and client management Breaking Through Delegation Barriers Common reasons entrepreneurs resist delegation Overcoming perfectionism and control issues Starting small with delegation: A step-by-step approach Actionable Challenge: Take 15 minutes today to audit your tasks. Identify your top 20% high-impact activities and pick one low-priority task to delegate or automate. Small shifts lead to big results! Resources Mentioned: Mailchimp ConvertKit Buffer Hootsuite QuickBooks FreshBooks Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 206 - The Secret Sauce to Building a Successful Business with Lance Johnson 1:02:29

20 weeks ago1:02:29

1:02:29

Send us a text “The constant, proactive monitoring of your business’s profitability - that is a true growth strategy.” In this episode of the Master Delegator podcast, Kristy Yoder interviews Lance Johnson, a seasoned multi-business entrepreneur and the founder of Amplo Media, a digital marketing agency specializing in lead generation and customer acquisition. With a rich history of diverse entrepreneurial endeavors starting in his teenage years, Lance brings invaluable insights into effectively managing and scaling businesses. Throughout the episode, Lance shares his journey from importing farm supplies at 17 to establishing a prominent digital marketing firm. He delves deep into the critical importance of active profitability monitoring and cash flow management for sustainable growth. Lance discusses the necessity of setting profitability targets and repeatedly emphasizes the reinvestment of profits to fuel further business expansion. The discussion also explores Lance’s innovative approach to Human Resources, particularly in service-based companies. He advocates for a "slow to hire, fast to fire" strategy, stressing the importance of hiring the right fit for future growth and swiftly addressing underperformance. Amplo Media’s positive Performance Improvement Plans (PIPs) and commitment to employee development highlight their dedication to nurturing talent while deftly managing potential exits. Key Takeaways Monitor profitability beyond bank statements to strategically reinvest in growth. Ideal gross profit for small service-based businesses is about 30%; aim for a net profit of 10-20%. Adopt a “slow to hire, fast to fire” approach to ensure the right fit and maintain high performance. Regularly update projections for customer revenue and expenses to manage cash flow effectively. Define your version of business success and align your actions to meet those goals, impacting both personal life and professional sustainability. Lance poignantly emphasized: "Entrepreneurship is vital for vibrant communities, and effective financial management is pivotal for business sustainability and growth." Embrace the insights shared in this episode to refine your strategies, foster community impact, and secure your entrepreneurial success. Check out the full episode for more of Lance’s expert advice and fascinating entrepreneurial journey! Learn more about Lance Johnson here: LinkedIn amplomedia.com Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

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Ep 205: Key Considerations When Hiring a Videographer for Your Business with Chardeney Mason 41:07

31 weeks ago41:07

41:07

Send us a text "Why do you feel like you need a video in the first place?" In this episode of the Master Delegator podcast, Host Kristy Yoder interviews Chardeney Mason, a talented videographer and creative entrepreneur based in the Bay Area. Chardeney shares her dynamic journey from working remote jobs and temp positions to founding her own videography business, Chardeney Mason Creations. Chardeney delves into the intricacies of overcoming self-doubt and how she built her confidence to become more visible in front of the camera. She offers actionable advice for those looking to start or enhance their video content—whether you prefer faceless videos or stepping into the spotlight. Chardonnay’s innovative tips include using technology like glasses or phone setups for recording, and gradually increasing comfort levels with voiceovers and texts before showing your face. The conversation also highlights the significance of understanding your audience and targeting your communication effectively. Chardeney emphasizes the importance of client collaboration and aligning with the business strategy, especially when it comes to video marketing. Key Takeaways Build confidence gradually with faceless videos or by recording natural settings. Remind yourself of your unique perspective to overcome self-doubt. For introverts, start with the most comfortable medium and gradually increase exposure. Understand your audience clearly and target communication effectively. Plan ahead to balance daily tasks with marketing and client outreach. As Chardeney inspiringly stated, “Allowing your light to shine can inspire others.” Embrace her valuable advice, take incremental steps to build your confidence, and let your unique voice resonate through your content. Learn more about Chardeney Mason here: www.chardeneymasoncreations.com @ChardeneyMason @ChardeneyMasonCreations Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

1
Ep 204: Letting Go to Grow: Trusting Your Team to Scale Your Business with Gabe Gibitz 49:45

32 weeks ago49:45

49:45

Send us a text "I just got to a point where I just realized if I'm going to sustain a business long term, I can't do this myself." In this episode of the Master Delegator podcast, host Kristy Yoder sits down with Gabe Gibitz, the founder of Blueguru Marketing, to explore the intersection of business marketing and theology. They highlight the importance of authenticity and trust in business communications. Gabe Gibitz shares his unique journey, from initially aiming for a medical career to pivoting to music and eventually establishing himself in the marketing realm. With two theology degrees and rich experience in digital marketing, Gabe emphasizes the pivotal role trust and empathy play in building meaningful connections with customers and clients. Throughout the episode, Gabe and Kristy discuss the challenges businesses face in today's digital landscape, particularly the lack of empathy and understanding of customer perspectives. Gabe underscores the importance of truly listening to clients, identifying their core problems, and providing tailor-made solutions. Additionally, they delve into the significance of consistent branding, honest communications, and the necessity of routine self-assessment and realignment in business practices. Key Takeaways: Trust and Authenticity : Trust is foundational in SEO, branding, and communications. Being honest, even about mistakes, builds credibility. Empathy : Understand and walk in your customer's shoes to improve their journey and your communication. Listening : In initial client meetings, focus on understanding problems rather than just pushing services. Daily Rhythm and Prioritizing Tasks : Focus on tasks only you can do and delegate the rest, ensuring a sustainable workload and business growth. Building a Strong Team : Continuous check-ins and feedback loops foster mutual accountability and trust within your team. Family Values and Balance : Prioritize being present with family and balance professional responsibilities with personal life effectively. Delegation : Shift from a 'how' mentality to a 'who' mentality to scale your business and ensure personal well-being. In Gabe’s insightful words: "Surround yourself with a supportive team to free up time and pursue your true purpose." Learn more about Gabe Gibitz here: blueguru.marketing linkedin.com/in/gabegibitz Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

1
Ep 203: Work Smarter, Not Harder: Benefits of Automating Processes with Shaun Whynacht 49:52

33 weeks ago49:52

49:52

Send us a text "Business is nothing more than a series of tasks that you get paid to do." In this episode of the Master Delegator podcast, Kristy Yoder interviews Shaun Whynacht from Bluecow Marketing, an expert in marketing automation dedicated to making business owners' lives easier by optimizing their workflow through automation. Shaun delves into the fundamental categorization of tasks – revenue-generating, potentially revenue-generating, and non-revenue-generating – and explains how automating or outsourcing non-essential tasks can free up valuable time for entrepreneurs. Throughout the episode, Shaun shares his entrepreneurial journey, starting from his youthful days as a DJ to becoming a multifaceted entrepreneur with over 20 years of experience. His real-life examples, such as reducing the time to complete marketing assessments from several days to less than 8 hours using AI and CRM tools, underscore the transformative power of automation. Shaun also talks about the different types of tasks that can be automated, from pre-meeting preparations and post-meeting follow-ups to ongoing relationship management. He emphasizes the importance of using automation to enhance efficiency in potentially revenue-generating tasks and the necessity of maintaining a human touch, particularly in true revenue-generating activities where personal relationships are key. Key Takeaways Automate or delegate non-revenue-generating tasks like taxes, bookkeeping, and cleaning to focus on growing your business. Enhance efficiency in potentially revenue-generating activities with automation, such as content creation and client follow-ups. Always maintain a human touch in tasks that directly generate revenue; automation should augment, not replace, personal engagement. Reflect on your achievements and seek support to combat self-doubt, a common challenge among entrepreneurs. Stay open to new technologies and tools, such as AI and project management systems, to continually improve your business processes. As Shaun powerfully stated: "Your well-being, your health is one of the key drivers of your business. If you don't have that, you cannot run a business." Embrace automation to handle repetitive tasks, allowing you to focus on what truly matters – growing your business and personal fulfillment. Check out the full episode for more of Shaun Whynacht's insights! Learn more about Shaun Whynacht here: https://www.bluecowmarketing.ca https://www.linkedin.com/in/shaunwhynacht Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Support the show Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting smartvirtualassistants.com Be part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training.…

Lazy Entrepreneur Podcast

1
Ep 202: From Burnout to Balance: Policies and Processes to Thrive in Business with Elisabeth Bourke 51:24

34 weeks ago51:24