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"Make Skullcandy Win Again" - CEO Skullcandy Brian Garofalow

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Manage episode 488716183 series 2909979
Content provided by Ben Fanning. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Fanning or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Skullcandy… he reimagined it.

First week on the job at Skullcandy, Brian Garofalow scheduled a meeting called:

“Teach Brian how headphones work.”

Not a tech guy.

Not an audio engineer.

But a punk-rock marketer turned Silicon Valley founder turned private equity turnaround pro—

And the new CEO of Skullcandy.

What happened next?

He did the unthinkable...

🔥 Partnered with Bose—the supposed enemy.

🔥 Reintroduced Skullcandy to the world with a surprise drop in NYC.

🔥 Built a skate-ramp-in-the-office culture that people actually want to work in.

🔥 Launched the best-reviewed product in years… in just 4 weeks.

Oh—and he’s worn the same green sweater every day for 7 years to reduce decision fatigue.

(Steve Jobs would be proud.)

This episode is a masterclass in brand resurrection, strategic risk, and leadership that doesn't try to fit in.

💬 What brand do you think is overdue for a Skullcandy-style comeback?

-----

Follow Brian on LinkedIn: https://www.linkedin.com/in/brian-garofalow-02b7bb2/

Check out Skullcandy's latest new products: https://www.skullcandy.com/

-----

Connect with the Host, #1 bestselling author Ben Fanning

Speaking and Training inquires

Subscribe to my Youtube channel

LinkedIn

Instagram

Twitter

  continue reading

392 episodes

Artwork
iconShare
 
Manage episode 488716183 series 2909979
Content provided by Ben Fanning. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Fanning or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Skullcandy… he reimagined it.

First week on the job at Skullcandy, Brian Garofalow scheduled a meeting called:

“Teach Brian how headphones work.”

Not a tech guy.

Not an audio engineer.

But a punk-rock marketer turned Silicon Valley founder turned private equity turnaround pro—

And the new CEO of Skullcandy.

What happened next?

He did the unthinkable...

🔥 Partnered with Bose—the supposed enemy.

🔥 Reintroduced Skullcandy to the world with a surprise drop in NYC.

🔥 Built a skate-ramp-in-the-office culture that people actually want to work in.

🔥 Launched the best-reviewed product in years… in just 4 weeks.

Oh—and he’s worn the same green sweater every day for 7 years to reduce decision fatigue.

(Steve Jobs would be proud.)

This episode is a masterclass in brand resurrection, strategic risk, and leadership that doesn't try to fit in.

💬 What brand do you think is overdue for a Skullcandy-style comeback?

-----

Follow Brian on LinkedIn: https://www.linkedin.com/in/brian-garofalow-02b7bb2/

Check out Skullcandy's latest new products: https://www.skullcandy.com/

-----

Connect with the Host, #1 bestselling author Ben Fanning

Speaking and Training inquires

Subscribe to my Youtube channel

LinkedIn

Instagram

Twitter

  continue reading

392 episodes

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