))
E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney
Manage episode 431459876 series 3357696
Content provided by Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, I have Kel Haney, a former theater director turned fundraising expert, on the show. Kel shares her journey from theater to fundraising, emphasizing the importance of relationship-building over transactional encounters.
She discusses the power of vulnerability and storytelling in connecting with donors and highlights the need for everyone in an organization to engage in fundraising.
The conversation also explores the significance of understanding personal motivations, creating a positive donor experience, and fostering an engaged community — especially in organizations with experiential elements.
In this episode:
- [04:27] Shifting from transactional fundraising to relationship-building
- [06:35] Coaching others to lead with vulnerability and storytelling
- [08:45] Understanding money mindset and finding personal connections in fundraising conversations
- [10:56] The trend of avoiding direct 1:1 asks and the importance of empowering organizations to have vocal, personal conversations
- [13:25] Training everyone to be ambassadors and fundraisers
- [16:06] The significance of membership and subscriber bases in organizations with an experiential element
- [25:07] Reflecting donor's thoughts and making the ask feel like an offering
RESOURCES
CONNECT WITH KEL
LinkedIn: Kel Haney
Instagram: @KelHaney
Website: kelhaney.com
Send Haley a suggestion or request via text HERE!
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms
95 episodes
Share
