The Hidden Link Between Vulnerability And Pricing — Joe Rockey Jr. Returns To Talk Sales Strategy Leaders And Their Stories podcast

#Entrepreneur #Business #Richard Lowe #Leadership #Ghostwriter #Writing #Writers

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at ted.com/join Hosted on Acast. See acast.com/privacy for more information.…

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The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy

18 days ago 22:49

MP3•Episode home

The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy

Why do some people charge $25 and others $300 for the same service? It’s not always about skill. In this powerful episode of Leaders and Their Stories, sales coach and author Joe Rockey Jr. returns to unpack the real reason pricing works—or doesn’t.

From emotional buying triggers to vulnerability as a pricing lever, Joe and Richard dig deep into what drives premium pricing, customer trust, and long-term sales success.

You’ll learn:

Why “What’s in it for them?” is the golden question in any offer
How to price based on perceived safety, not just deliverables
The secret to connecting with emotionally raw clients (and why it justifies your rate)
Why vulnerability builds pricing power—and how to use it wisely
Lessons from Trader Joe’s, skydiving, hot air balloons, and ghostwriting
Why some prospects can’t be helped—and how to let them go

44 episodes

The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy

Leaders and Their Stories

published 18 days ago

MP3•Episode home

The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy

From emotional buying triggers to vulnerability as a pricing lever, Joe and Richard dig deep into what drives premium pricing, customer trust, and long-term sales success.

You’ll learn:

Why “What’s in it for them?” is the golden question in any offer
How to price based on perceived safety, not just deliverables
The secret to connecting with emotionally raw clients (and why it justifies your rate)
Why vulnerability builds pricing power—and how to use it wisely
Lessons from Trader Joe’s, skydiving, hot air balloons, and ghostwriting
Why some prospects can’t be helped—and how to let them go

44 episodes

#Entrepreneur #Business #Richard Lowe #Leadership #Ghostwriter #Writing #Writers

All episodes

Leaders and Their Stories

1
The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy 22:49

18 days ago22:49

22:49

The Hidden Link Between Vulnerability and Pricing — Joe Rockey Jr. Returns to Talk Sales Strategy Why do some people charge $25 and others $300 for the same service? It’s not always about skill. In this powerful episode of Leaders and Their Stories , sales coach and author Joe Rockey Jr. returns to unpack the real reason pricing works—or doesn’t. From emotional buying triggers to vulnerability as a pricing lever, Joe and Richard dig deep into what drives premium pricing, customer trust, and long-term sales success. You’ll learn: Why “What’s in it for them?” is the golden question in any offer How to price based on perceived safety , not just deliverables The secret to connecting with emotionally raw clients (and why it justifies your rate) Why vulnerability builds pricing power—and how to use it wisely Lessons from Trader Joe’s, skydiving, hot air balloons, and ghostwriting Why some prospects can’t be helped—and how to let them go…

Leaders and Their Stories

1
Redefining Success and Letting Go of the Past — A Conversation with Leadership Coach Doris Walsh 33:19

18 days ago33:19

33:19

What if everything you thought success meant… wasn’t really yours? In this heartfelt episode of Leaders and Their Stories , leadership coach Doris Walsh joins Richard Lowe to explore what happens when high-achieving professionals hit a crossroads—torn between a thriving career and the deeper pull of family, identity, and meaning. Doris shares her journey from corporate life to coaching, including the wake-up call that arrived in her 40s and the power of asking, “What do I actually want?” Richard opens up about his own transformation through grief, photography, and learning to let go of toxic relationships. This conversation is funny, raw, and deeply reflective—packed with real-life examples, emotional truths, and the permission to change… even after 50.…

Leaders and Their Stories

1
Trevor Sumner on AI, Demographics, and the Disruption of Everything 34:17

18 days ago34:17

34:17

In this powerful episode of Leaders and Their Stories , host Richard Lowe welcomes Trevor Sumner, CEO of IGenie and a seasoned tech entrepreneur with over 25 years in the game. Trevor shares how his AI startup is transforming consumer insights for major brands like Coca-Cola, Bayer, and Unilever—replacing unreliable survey data with real-time analysis of billions of online signals across TikTok, Google, and Instagram. From the explosive AI hype cycle to the practical, personal benefits of using tools like ChatGPT and Perplexity, Trevor offers grounded, insider wisdom. He and Richard discuss how AI is not just streamlining operations but redefining what lean, high-impact teams can achieve. With real stories of AI shaving hours off content creation, reimagining competitive analysis, and even improving personal health outcomes, this conversation brings AI down to earth. The episode also explores deep societal implications: the future of entry-level jobs, the demographic collapse, and how automation could offset shrinking populations in countries like Japan and China. Through it all, Trevor maintains a cautious optimism: AI won't replace people—but those who use it wisely will outperform those who don't. Whether you're a tech executive, founder, marketer, or just curious about where AI is really heading, this episode offers clarity, insight, and actionable takeaways for navigating the next wave of transformation.…

Leaders and Their Stories

1
Ageless Living: How to Stay Fit, Sharp, and Energetic at Any Age – with Rico Caveglia 17:31

5 weeks ago17:31

17:31

In this episode of Leaders and Their Stories , host Richard Lowe speaks with award-winning health coach, author, and fitness expert Rico Caveglia , founder of the Ageless Living Lifestyle . Rico shares practical tips and powerful truths about aging, energy, longevity, and why most people are growing old far too soon. Rico believes we’re designed to live to 125 in good health , and that aging doesn’t have to mean becoming old, sick, or tired. He breaks down the real causes of premature aging—and how to avoid them. 🎯 Highlights include : Why your lifestyle—not your genes—determines your health The difference between aging and getting old Movement vs. exercise: which is better and why Eating awareness techniques to avoid overeating Why mainstream medicine gets aging wrong How Rico reversed pain and weakness without surgery The 7 Essentials of Life (from his bestselling book Ageless Living ) 💡 Learn how to build a lifestyle that supports strength, energy, and clarity for decades to come. 📘 Grab Rico’s book: Ageless Living…

Leaders and Their Stories

1
The Warrior-Servant-Leader Mindset: A New Way to Lead with Pat Welsh 11:33

5 weeks ago11:33

11:33

In this episode of Leaders and Their Stories , host Richard Lowe sits down with leadership expert, author, and national speaker Pat Welsh to explore a powerful, practical framework for becoming a more impactful leader. Pat introduces his Warrior-Servant-Leader model—a three-part mindset built on courage, service, and influence—and shares real-life stories from his time in law enforcement and beyond. He explains why true leadership is rooted not in power or position, but in values, moral compass, and community. 🎯 Highlights include: The origin and meaning of the Warrior-Servant-Leader model Real-world leadership in law enforcement and public service Why ego is the biggest enemy of leadership Why JFK, Tim Tebow, and Mother Teresa exemplify parts of this mindset The worst leadership advice you've ever heard—and why you must unlearn it The one trait every great manager must have Whether you're running a business or leading in your community, this episode offers timeless advice on how to lead with integrity, purpose, and humility. 🧭 Learn more about Pat at: https://warriorservantleaderpodcast.com…

Leaders and Their Stories

1
Reigniting the Warrior Spirit: Accountability, Integrity, and Leadership for Modern Men 20:23

5 weeks ago20:23

20:23

In this powerful episode of Leaders and Their Stories, host Richard Lowe (The Writing King) sits down with Rob Fenstermaker to explore what it truly means to live with the warrior spirit. Rob shares his journey from corporate burnout to personal awakening and now devotes his life to helping men rediscover their inner strength, truth, and purpose. They dive into the importance of personal truths, boundaries, accountability, and integrity in leadership, family, and community. Rob discusses his coaching process, the role of empathy, and how real warriors know when to stand firm—and when to regroup. Together, they tackle tough topics like betrayal, addiction, pornography, toxic masculinity, and how modern men can lead lives of purpose instead of passivity. Packed with raw insights and practical wisdom, this episode is a must-listen for men seeking transformation, fathers aiming to lead by example, and anyone who believes leadership starts within.…

Leaders and Their Stories

1
Matt Walker: How to Get an IT Project Approved 25:03

5 weeks ago25:03

25:03

Getting your IT or cybersecurity project approved shouldn’t feel like storming a fortress. In this episode of Leaders and Their Stories , host Richard Lowe sits down with veteran tech executive Matt Walker to unpack why so many tech proposals fail—and how to fix it. Drawing on decades of experience from cybersecurity to desktop support (including NASA and Kennedy Space Center), Matt breaks down the psychological and strategic steps to win executive buy-in. You’ll learn: Why "speaking IT" gets you thrown out of the boardroom How to build long-term trust with decision-makers Why security training needs to become personal The power of "pre-suasion" and how to use it Why deepfakes and AI have changed the security game for good Matt also shares his favorite books for mastering influence and how emotional intelligence beats technical brilliance when it comes to getting results. Bonus: A hilarious (and terrifying) true story about a multi-million dollar deepfake scam in Hong Kong. 📚 Mentioned Books: Pre-Suasion by Robert Cialdini Influence by Robert Cialdini 🎯 Ideal for: IT leaders, cybersecurity professionals, CIOs, and anyone trying to get budget or approval for tech initiatives in today's AI-powered world.…

Leaders and Their Stories

1
Michelle Hardwick: Menopause from a Man’s POV: How to Be a Wingman During the Change 30:43

5 weeks ago30:43

30:43

Guest: Michelle A. Hardwick Host: Richard Lowe When menopause hits, it affects more than just one person. Michelle A. Hardwick, healer and author of Menopause Wingman , joins Richard Lowe to unpack the silent suffering many couples endure. From hormone shifts to emotional upheaval, Michelle lays out strategies for both women and their partners—especially men—who often feel confused, helpless, or pushed aside. In this candid conversation, Richard and Michelle discuss communication gaps, intimacy changes, childhood trauma triggers, and the importance of showing up with compassion and curiosity. Key Topics: The misunderstood emotional toll of menopause Why men feel helpless and how to change that Coping strategies for couples Why Michelle’s book includes stories from men The importance of early education for boys and girls…

Leaders and Their Stories

1
From Siberia to Shale: Inside Global Oil, Gas, and Leadership with Vladimir Ingerman 11:08

5 weeks ago11:08

11:08

In this eye-opening episode of Leaders and Their Stories , Richard Lowe—The Writing King and Ghostwriting Guru—sits down with Vladimir Ingerman, a Soviet-born oil and gas expert whose 35-year career has spanned Siberian oil fields to the heart of America’s shale revolution. Vladimir shares how he helped modernize Soviet drilling operations, brought Western tech to Russia through Halliburton, and developed breakthrough methods to reduce shale drilling costs and pollution in the U.S. Discover what it was like to manage high-stakes energy projects across two superpowers, how leadership shaped his career, and why he believes love and teamwork matter just as much as technical brilliance. We also explore how AI is and isn’t impacting energy—and what future innovators need to know. 📌 Topics covered: Soviet vs. American oil industry practices What it’s really like working in Siberia Halliburton, Dick Cheney, and $700M mistakes Creating software that processed 1 million wells The shale revolution & cutting development costs Leadership lessons from building elite technical teams Why innovation in oil still takes 15–20 years 🎙️ Don’t miss this global perspective on energy, technology, and leadership from a man who’s shaped them all.…

Leaders and Their Stories

1
Dan Shinder: Decoding Leadership, Forgiveness, and Finding Joy in the Journey 29:25

7 weeks ago29:25

29:25

In this insightful episode, Richard interviews Dan Shinder, founder of Drum Talk TV and Advanced Social Marketing. With a blended family of 11 kids and a global fanbase spanning 130 countries, Dan shares how he turned his passion for music into an 8-figure media empire—without ads or SEO. From the power of mindset to the psychology of marketing, Dan breaks down how emotional resilience, storytelling, and continuous learning are the real keys to thriving in both business and life. 👉 You'll Learn: ➡️ Why your inner circle determines your personal and professional growth ➡️ The surprising power of forgiveness and self-talk in leadership ➡️ How NLP (Neuro-Linguistic Programming) shapes buyer psychology and marketing success ➡️ Why niching down isn’t an excuse—and what really drives brand visibility ➡️ How Dan built a million-fan brand organically using “social media on steroids” ➡️ The real-life impact of learning from mentors—including war veterans and industry icons 📘 Books & Concepts Mentioned: 👉 "People Are Idiots and I Can Prove It" by Larry Winget 👉 Neuro-Linguistic Programming (NLP) for leaders 👉 Positive self-talk, daily affirmations & journaling ✍️ Richard Lowe: https://thewritingking.com #Leadership #MindsetMatters #MarketingPsychology #DrumTalkTV #DanShinder #EmotionalIntelligence #Ghostwriting #TheWritingKing #CommunicationSkills #BusinessGrowth #NLP #Forgiveness #PositiveSelfTalk #LeadersAndTheirStories…

Leaders and Their Stories

1
Nikhil Raval: Leading Gen Z & Building Multigenerational Teams 33:19

8 weeks ago33:19

33:19

In this insightful episode, Richard interviews Nikhil Raval — author, TEDx speaker, and leadership consultant — on how businesses can better understand and engage the next wave of talent: Generation Z. Nikhil shares stories from his book Target Gen Z, his journey from Wall Street to consulting in Asia, and how he's helping companies prepare for the multi-generational future of work. 👉 You’ll Learn: 👉 How Gen Z sees leadership, loyalty, and career development 👉 Why understanding generational context improves team culture 👉 The silent threat of ageism — and how to fix it 👉 Why writing a book helped Nikhil pivot and build credibility 👉 How to thrive in a workforce with four generations at the table 📘 Books & Resources: Target Gen Z by Nikhil Raval Generational Fusion (coming soon) The Ghostwriting Advantage by Richard Lowe…

Leaders and Their Stories

1
Rhonda L. Bowen: Mastering Cross-Cultural Communication 25:30

8 weeks ago25:30

25:30

In this insightful episode, Richard interviews Rhonda Bowen, founder of an international consultancy based in Germany since 1987. Rhonda helps “BEST” professionals (Business, Engineering, Science, and Technology) communicate effectively across both geographical and organizational cultures. From global teamwork to boardroom misunderstandings, Rhonda unpacks what it really takes to lead with clarity in today's multicultural business world. 👉 You'll Learn: ➡️ The difference between geographical and organizational culture — and why both matter ➡️ Why technical leaders must learn to speak the language of business ➡️ How introverts and extroverts process communication differently ➡️ Why cross-cultural misunderstanding can tank even the best projects ➡️ The power of matching (not just setting) expectations in leadership ➡️ How AI is transforming leadership, decision-making, and mentorship 📘 Books & Concepts Mentioned: 👉 "People Are Idiots and I Can Prove It" by Larry Winget 👉 AI as a digital assistant for leadership development 👉 Service Level Agreements (SLAs) and expectations management 📲 Connect with Rhonda: 🌐 Site: https://rhondalbowen.me/ ✍️ Richard Lowe: https://thewritingking.com…

Leaders and Their Stories

1
Terry Fossum: Lead with Purpose, Not Power 25:52

8 weeks ago25:52

25:52

🎙️ Build Leaders, Not Followers | Terry L. Fossum on Leadership That Transforms Welcome to Leaders and Their Stories with Richard Lowe — The Writing King and Ghostwriting Guru. In this powerful episode, Richard interviews Terry L. Fossum — Air Force veteran, bestselling author, and award-winning speaker — on what it really means to lead. Drawing on decades of military, business, and nonprofit experience, Terry breaks down the five core principles of true leadership: how to inspire others, develop future leaders, and lead with purpose, not ego. You’ll Learn: 👉 Why real leaders create other leaders — not just followers 👉 Why people don’t care about KPIs — but will die for a cause 👉 How to believe in others so they can believe in themselves 👉 The importance of giving credit and building confidence 👉 Why great leaders push people out of the nest — and let them grow Books & Topics Mentioned: 👉 There Are Two Types of Leaders… (forthcoming anthology) 👉 The Ghostwriting Advantage by Richard Lowe 👉 Scouting America’s mission: growing honorable men and women 👉 Leadership lessons from Cold War bombers, reality shows & real life Connect with Terry: Google “Terry L. Fossum” or find him on LinkedIn 🔗 Richard Lowe: https://thewritingking.com…

Leaders and Their Stories

1
Urmi Hossain: Identity, Resilience, and Empowering Women 22:19

8 weeks ago22:19

22:19

🎙️ In this episode of Leaders and Their Stories, Richard Lowe interviews Urmi Hossain—self-published author, speaker, mentor, and advocate for women in leadership. They explore the cultural challenges of identity, the impact of Toastmasters on developing leadership skills, and how Urmi balances a career in finance with her passion projects. 👉 What it means to grow up between cultures (Bengali, Italian, Canadian) 👉 How leadership is more about inspiration than titles 👉 Lessons from running a Toastmasters club through the pandemic 👉 The importance of in-person connection for creativity and motivation 👉 Why women still face uphill battles in male-dominated industries 👉 Thoughts on Gen Z, AI, and adapting to a changing workforce 🌐 Connect with Urmi: Search “Urmi Hossain” on LinkedIn or YouTube 📘 Her book: Discovering Your Identity: A Rebirth From Intrusional Struggle (Available on Amazon) 📅 Hosted by Richard Lowe – https://thewritingking.com…

Leaders and Their Stories

1
Shawn Abling: Leading from the Trenches 11:49

9 weeks ago11:49