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Content provided by SAWOO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SAWOO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep. 92 - Authentic Connections: How H&Z is Winning Clients with Community-Building - with Constanze von Lentzke & Sven Steinert
Manage episode 426907544 series 3292127
Content provided by SAWOO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SAWOO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Community building has been in H&Z's DNA since day one—so, how are they using this innovative strategy to create authentic human connections and win clients?
In today's episode, you'll discover how building authentic human connections can revolutionise your client acquisition strategy. Join Sammy as he sits down with Sven Steinert, CEO of SUSTAINX and Partner at H&Z, and Constanze von Lentzke, Head of Marketing at H&Z Group, to explore the power of community in fostering sustainable growth and meaningful client relationships.
You'll learn:
1. Why H&Z is doubling down on community building as a client acquisition strategy
2. How podcasts, meetups, and LinkedIn form the building blocks of hybrid communities
3. How you measure the success of community-building
4. The practical challenges of running communities
5. The benefits of hiring external expertise when building communities
___________
Get in touch with Sven Steinert on LinkedIn: https://www.linkedin.com/in/svensteinert/
Get in touch with Constanze von Lentzke on LinkedIn: https://www.linkedin.com/in/constanzevonlentzke/
Sven Steinert's business book recommendations:
Waste to Wealth: The Circular Economy Advantage by Peter Lacy and Jakob Rutqvist | https://amzn.to/3XlegYp
Responsible Procurement by Multiple Authors | https://amzn.to/4bUttEs
Constanze von Lentzke's book recommendation:
22 Bahnen by Caroline Wahl | https://amzn.to/4eiCl8q
___________
Details about H&Z Management Consulting:
Website: https://hz.group/
Industry: Business Consulting and Services
Company size: 201-500 employees
Headquarters: Munich, Bavaria
Founded: 1997
Details about SUSTAINX:
Website: https://www.sustainx.earth
Industry: Community Services
Company size: 11-50 employees
Headquarters: Munich, Bavaria
Founded: 2021
Details about The Procurement Initiative:
Website: https://www.procurementinitiative.org
Industry: Think Tanks
Company size: 11-50 employees
Headquarters: London & Munich
Founded: 2022
___________
About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/
___________
Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!
___________
Thanks to our friends at SAWOO for producing this episode with us!
129 episodes
Share
Manage episode 426907544 series 3292127
Content provided by SAWOO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SAWOO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Community building has been in H&Z's DNA since day one—so, how are they using this innovative strategy to create authentic human connections and win clients?
In today's episode, you'll discover how building authentic human connections can revolutionise your client acquisition strategy. Join Sammy as he sits down with Sven Steinert, CEO of SUSTAINX and Partner at H&Z, and Constanze von Lentzke, Head of Marketing at H&Z Group, to explore the power of community in fostering sustainable growth and meaningful client relationships.
You'll learn:
1. Why H&Z is doubling down on community building as a client acquisition strategy
2. How podcasts, meetups, and LinkedIn form the building blocks of hybrid communities
3. How you measure the success of community-building
4. The practical challenges of running communities
5. The benefits of hiring external expertise when building communities
___________
Get in touch with Sven Steinert on LinkedIn: https://www.linkedin.com/in/svensteinert/
Get in touch with Constanze von Lentzke on LinkedIn: https://www.linkedin.com/in/constanzevonlentzke/
Sven Steinert's business book recommendations:
Waste to Wealth: The Circular Economy Advantage by Peter Lacy and Jakob Rutqvist | https://amzn.to/3XlegYp
Responsible Procurement by Multiple Authors | https://amzn.to/4bUttEs
Constanze von Lentzke's book recommendation:
22 Bahnen by Caroline Wahl | https://amzn.to/4eiCl8q
___________
Details about H&Z Management Consulting:
Website: https://hz.group/
Industry: Business Consulting and Services
Company size: 201-500 employees
Headquarters: Munich, Bavaria
Founded: 1997
Details about SUSTAINX:
Website: https://www.sustainx.earth
Industry: Community Services
Company size: 11-50 employees
Headquarters: Munich, Bavaria
Founded: 2021
Details about The Procurement Initiative:
Website: https://www.procurementinitiative.org
Industry: Think Tanks
Company size: 11-50 employees
Headquarters: London & Munich
Founded: 2022
___________
About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/
___________
Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!
___________
Thanks to our friends at SAWOO for producing this episode with us!
129 episodes
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Similar to LEADERS IN CONSULTING
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easy-to-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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