Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

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When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results.

In this podcast, we’ll explore how True Religion rebranded its loyalty program to increase customer engagement, build deeper connections, and reinforce its brand identity. From leveraging non-transactional earning opportunities to delivering experiences money can’t buy, Kristen reveals how True Religion stays true to its ethos of daring to be different.
Watch the full interview here: https://youtu.be/vM9LvJUBLqg
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/daring-to-be-different-how-true-religion-builds-authentic-customer-loyalty

Chapters

1. Daring to Be Different: How True Religion Builds Authentic Customer Loyalty (00:00:00)

2. True Religion Rebrands Loyalty Program (00:00:02)

3. Enhancing Customer Loyalty Programs (00:04:41)

4. Elevating Loyalty Program Experience (00:09:52)

5. Enhancing Loyalty Program Communication and Feedback (00:18:52)

6. Passion for Brand and Customer'exude (00:31:15)