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Leaders in Customer Loyalty: Anil Mansukhani on the Evolution of MGM Resorts’ Loyalty Program
Manage episode 501601777 series 3272525
In the world of hospitality and entertainment, where luxury experiences and personalized services are paramount, MGM Resorts International stands out for its ability to blend world-class gaming with immersive experiences. With a portfolio that spans across the globe—from Las Vegas to international markets like China, the United Arab Emirates, and Japan—MGM Resorts has mastered the art of customer loyalty through its innovative MGM Rewards program. At the forefront of this transformation is Anil Mansukhani, Vice President of Loyalty Marketing, who has led the charge in shaping the program to meet the evolving needs of MGM’s guests.
Chapters
1. Introduction to MGM's Loyalty Journey (00:00:00)
2. MGM's Evolution Beyond Gaming (00:07:42)
3. Customer Identity and Data Challenges (00:12:58)
4. Milestone Rewards and New Benefits (00:17:24)
5. Partnerships with Marriott and Royal Caribbean (00:23:44)
6. Personalization Strategy and AI Implementation (00:29:42)
471 episodes
Manage episode 501601777 series 3272525
In the world of hospitality and entertainment, where luxury experiences and personalized services are paramount, MGM Resorts International stands out for its ability to blend world-class gaming with immersive experiences. With a portfolio that spans across the globe—from Las Vegas to international markets like China, the United Arab Emirates, and Japan—MGM Resorts has mastered the art of customer loyalty through its innovative MGM Rewards program. At the forefront of this transformation is Anil Mansukhani, Vice President of Loyalty Marketing, who has led the charge in shaping the program to meet the evolving needs of MGM’s guests.
Chapters
1. Introduction to MGM's Loyalty Journey (00:00:00)
2. MGM's Evolution Beyond Gaming (00:07:42)
3. Customer Identity and Data Challenges (00:12:58)
4. Milestone Rewards and New Benefits (00:17:24)
5. Partnerships with Marriott and Royal Caribbean (00:23:44)
6. Personalization Strategy and AI Implementation (00:29:42)
471 episodes
All episodes
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