Leaders in Customer Loyalty Brand Stories featuring Feeding America

Leaders in Customer Loyalty, Powered by Loyalty360

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How Loyalty Principles Drive Impact in the Nonprofit Sector

Loyalty professionals spend much of their time optimizing engagement, designing value exchanges, and driving long-term brand affinity. While these strategies are typically associated with commercial brands, they’re just as relevant, and arguably more critical, in the nonprofit sector, where emotional commitment and sustained participation directly impact lives.

Feeding America, the largest hunger relief organization in the United States, offers a compelling example of how loyalty principles like hyper-local relevance, omnichannel engagement, emotional connection, and strategic partnerships can be leveraged to build movements, not just memberships.

In a conversation with Loyalty360, Casey Marsh, Chief Development Officer at Feeding America, provided insight into how the organization’s work is deeply informed by many of the same mechanics used to grow customer loyalty applied through the lens of social mission.

Chapters

1. Introduction to Feeding America's Mission (00:00:00)

2. Food Banking History and Network Scale (00:03:12)

3. Leadership During Pandemic and Industry Changes (00:05:25)

4. Fight Hunger Spark Change Campaign Impact (00:09:02)

5. Technology and Innovation in Hunger Relief (00:15:16)

6. Food Rescue and Future Expansion Plans (00:21:27)

7. Getting to Know Casey Marsh (00:25:43)