Leaders in Customer Loyalty: Executive Spotlight featuring Per Jensen, Director of Loyalty, Stop and Shop

Leaders in Customer Loyalty, Powered by Loyalty360

Send us a text

Welcome to the latest installment of Leaders in Customer Loyalty, the podcast where Loyalty360 sits down with some of the most innovative and accomplished leaders in customer loyalty, engagement, and experience. As part of our Executive Spotlight series, we’re excited to feature a conversation with Per Jensen, Director of Loyalty at Stop & Shop.

Per brings a global perspective to loyalty strategy, drawing on his rich career across Europe and the United States. In this discussion, Per offers valuable insights into how Stop & Shop is evolving its loyalty approach to align with changing customer expectations, including the rollout of the retailer’s innovative Savings Center, a major shift in how customers access and engage with digital offers.

Throughout the episode, Per shares his thoughts on the importance of associate engagement, the growing role of private brands in driving loyalty, and why simplicity and clarity are critical for both internal teams and customers when it comes to program design. He also reflects on the differences between European and U.S. loyalty landscapes, offering practical takeaways for brands operating across markets.

Whether you’re looking to refine your loyalty strategy, enhance internal education about your programs, or gain a fresh perspective on how to build meaningful customer relationships, this conversation with Per Jensen delivers actionable insights and forward-thinking strategies.

Chapters

1. Introduction to Per Jensen (00:00:00)

2. Stop and Shop's Approach to Customer Needs (00:06:35)

3. Cultural Differences: US vs European Loyalty (00:12:13)

4. Per's Personal Background and Family (00:17:30)

5. Training and Education Within Organizations (00:22:06)

6. Career Achievements and Leadership Philosophy (00:26:03)