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Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt

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Manage episode 465130400 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

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Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, Vice President of Strategy, Research, and Insights at Phaedon, to uncover the biggest trends in customer loyalty and how brands can rise to meet them. Katie shared grounded, data-driven insights that reveal how loyalty programs are evolving—and how businesses can stay relevant by striking the perfect balance between innovation and consistency.

Read the full interview on Loyalty3360 here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-key-customer-loyalty-trends-with-phaedon-s-katie-berndt

  continue reading

Chapters

1. Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt (00:00:00)

2. Loyalty Strategies and Trends in 2025 (00:00:04)

3. Maximizing Loyalty Program Success and Evolution (00:13:01)

4. Reflections on Daily Life and Legacy (00:20:04)

449 episodes

Artwork
iconShare
 
Manage episode 465130400 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, Vice President of Strategy, Research, and Insights at Phaedon, to uncover the biggest trends in customer loyalty and how brands can rise to meet them. Katie shared grounded, data-driven insights that reveal how loyalty programs are evolving—and how businesses can stay relevant by striking the perfect balance between innovation and consistency.

Read the full interview on Loyalty3360 here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-key-customer-loyalty-trends-with-phaedon-s-katie-berndt

  continue reading

Chapters

1. Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt (00:00:00)

2. Loyalty Strategies and Trends in 2025 (00:00:04)

3. Maximizing Loyalty Program Success and Evolution (00:13:01)

4. Reflections on Daily Life and Legacy (00:20:04)

449 episodes

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