Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

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For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, staying relevant, and resonant, requires more than just a beloved bowl of pasta. For Executive Vice President of Marketing Steve Kennedy, long-term success comes down to a deep commitment to customer experience, continuous innovation, and a loyalty strategy that transcends transactions.

With over 460 locations across the country, Noodles & Company has carved out a distinct niche in the fast-casual sector, offering made-to-order meals that emphasize bold global flavors and fresh ingredients. Kennedy, who joined the brand with deep roots in loyalty marketing from past roles at Domino’s, Nestlé, and Borders Books, sees the company's loyalty strategy not as a standalone program, but as a core expression of its brand ethos.

Chapters

1. Introduction to Noodles Company (00:00:00)

2. Steve Kennedy's Loyalty Background (00:06:56)

3. Current Marketing Challenges (00:12:03)

4. True Loyalty Vs. Loyalty Programs (00:17:34)

5. Menu Reinvention Strategy (00:21:57)

6. Changing Customer Expectations (00:26:11)

7. Value Beyond Discounts (00:30:54)