Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

Leaders in Customer Loyalty, Powered by Loyalty360

Send us a text

In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadians coast to coast, the brand is leveraging deep insights, digital transformation, and purpose-driven partnerships to build emotional loyalty and maintain its relevance in an evolving market.

At the heart of this initiative is Amanda Mitchell, Head of Loyalty at Petro-Canada, alongside Monica Stevenson, Strategic Partnerships Manager. With decades of combined experience in loyalty, marketing, and customer engagement, the duo is leading efforts to make Petro-Points, one of Canada's longest-running loyalty programs, more impactful, accessible, and emotionally resonant. Mitchell and Stevenson recently joined Loyalty360’s Ethan Perry on the Leaders in Customer Loyalty podcast to discuss how Petro-Canada is innovating in loyalty, managing complexity, and preparing for the next generation of customer expectations.

Chapters

1. Introduction to Petro Canada's Legacy (00:00:00)

2. Evolution of the PetroPoints Program (00:02:28)

3. Measuring Loyalty Success (00:06:56)

4. Strategic Partnerships Approach (00:10:55)

5. Cultivating Emotional Customer Connections (00:14:24)

6. Program Achievements and Future Plans (00:17:08)

7. Quickfire Questions with Amanda and Monica (00:22:21)