Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement
Manage episode 470003947 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise booked through their platform. This loyalty program is unique as it enables cruisers to immediately redeem their points for onboard credit, cash back, merchandise, and more, enhancing the overall cruise experience.
Loyalty360 CEO, Mark Johnson, recently sat down with Rosemarie Reed, Senior Vice President of Marketing for cruises.com, who has played a pivotal role in the launch of Cruises.com Rewards. This episode of Brand Stories highlights various key factors in how to create a successful loyalty program and best practices to keeping customers engaged through the program.
Chapters
1. Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement (00:00:00)
2. Brand Partnerships and Customer Loyalty Programs (00:06:53)
3. Challenges with Online Travel Agents (OTAs) (00:34:05)
4. Insights from Rosemarie Reed on Cruisescom's Loyalty Program (01:28:27)
449 episodes
Share
Manage episode 470003947 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise booked through their platform. This loyalty program is unique as it enables cruisers to immediately redeem their points for onboard credit, cash back, merchandise, and more, enhancing the overall cruise experience.
Loyalty360 CEO, Mark Johnson, recently sat down with Rosemarie Reed, Senior Vice President of Marketing for cruises.com, who has played a pivotal role in the launch of Cruises.com Rewards. This episode of Brand Stories highlights various key factors in how to create a successful loyalty program and best practices to keeping customers engaged through the program.
Chapters
1. Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement (00:00:00)
2. Brand Partnerships and Customer Loyalty Programs (00:06:53)
3. Challenges with Online Travel Agents (OTAs) (00:34:05)
4. Insights from Rosemarie Reed on Cruisescom's Loyalty Program (01:28:27)
449 episodes
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Similar to Leaders in Customer Loyalty, Powered by Loyalty360
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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