Artwork

Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Direct from Cannes: Harnessing the energy around women’s sport with LOVB and Unrivaled

42:20
 
Share
 

Manage episode 489873637 series 2489409
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Katlyn Gao, CEO of LOVB (League One Volleyball) and Alex Bazzell, President and Co-Founder of Unrivaled Basketball join Leaders’ Editorial Director James Emmett to discuss why women’s sport was top of the agenda in Cannes this year.

Gao charts the story so far for LOVB as it builds its own brand – and looks to attract brands - and considers the prominent role of the league’s athletes in its storytelling approach.

Bazzell lays out the plan to build 3x3 women’s basketball property Unrivaled into sport’s next billion dollar league franchise. He reviews the first year and reveals where he's looking for inspiration as Unrivaled grows.

James also chats to Deirdre Lester, CEO of western sports media and entertainment company Teton Ridge, which is transforming the way cowboy culture and rodeo is packaged up and delivered to consumers.

  continue reading

282 episodes

Artwork
iconShare
 
Manage episode 489873637 series 2489409
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Katlyn Gao, CEO of LOVB (League One Volleyball) and Alex Bazzell, President and Co-Founder of Unrivaled Basketball join Leaders’ Editorial Director James Emmett to discuss why women’s sport was top of the agenda in Cannes this year.

Gao charts the story so far for LOVB as it builds its own brand – and looks to attract brands - and considers the prominent role of the league’s athletes in its storytelling approach.

Bazzell lays out the plan to build 3x3 women’s basketball property Unrivaled into sport’s next billion dollar league franchise. He reviews the first year and reveals where he's looking for inspiration as Unrivaled grows.

James also chats to Deirdre Lester, CEO of western sports media and entertainment company Teton Ridge, which is transforming the way cowboy culture and rodeo is packaged up and delivered to consumers.

  continue reading

282 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play