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Sports industry failures: the ideas and brands that didn’t make it

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Manage episode 466604992 series 1093888
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Sports media and marketing expert David Stubley, author of ‘Gamechangers and Rainmakers: How Sport Became Big Business’, joins Leaders Editorial Director James Emmett and Content Director David Cushnan, to discuss what there is to learn from the sports industry brands that no longer exist.

It’s a whistle-stop tour through decades of sports industry history, including the American Football League and its eventual merger with the NFL; Billie Jean King’s breakaway Virginia Slims Tour; Kerry Packer’s World Series Cricket; British Sky Broadcasting’s role in the launch of the Premier League; the rise and fall of Horst Dassler’s ISL; and the dotcom bubble burst that did for OnDigital, Quokka and Sportal.

There’s also time to reflect on a busy sports industry week: the Super Bowl in review; Uefa’s decision to go exclusive with Relevent and end a decades-long relationship with TEAM; and rumblings of new global basketball leagues.

  continue reading

287 episodes

Artwork
iconShare
 
Manage episode 466604992 series 1093888
Content provided by Leaders. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leaders or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Sports media and marketing expert David Stubley, author of ‘Gamechangers and Rainmakers: How Sport Became Big Business’, joins Leaders Editorial Director James Emmett and Content Director David Cushnan, to discuss what there is to learn from the sports industry brands that no longer exist.

It’s a whistle-stop tour through decades of sports industry history, including the American Football League and its eventual merger with the NFL; Billie Jean King’s breakaway Virginia Slims Tour; Kerry Packer’s World Series Cricket; British Sky Broadcasting’s role in the launch of the Premier League; the rise and fall of Horst Dassler’s ISL; and the dotcom bubble burst that did for OnDigital, Quokka and Sportal.

There’s also time to reflect on a busy sports industry week: the Super Bowl in review; Uefa’s decision to go exclusive with Relevent and end a decades-long relationship with TEAM; and rumblings of new global basketball leagues.

  continue reading

287 episodes

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