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The Necessary Art of Persuasion

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Manage episode 334844734 series 1056801
Content provided by Rob McCleland and Dr. Rob McCleland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob McCleland and Dr. Rob McCleland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode #742

The author of the HBR article worked with Sr. Business Leaders, studying them for 12 years. 8 years later, he studied lower-level managers of cross-functional teams. He found that the best of both were persuasive by being great in 4 areas. Bottom line: Persuasion is not convincing and selling. Persuasion is learning and negotiating.

  continue reading

815 episodes

Artwork
iconShare
 
Manage episode 334844734 series 1056801
Content provided by Rob McCleland and Dr. Rob McCleland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob McCleland and Dr. Rob McCleland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Episode #742

The author of the HBR article worked with Sr. Business Leaders, studying them for 12 years. 8 years later, he studied lower-level managers of cross-functional teams. He found that the best of both were persuasive by being great in 4 areas. Bottom line: Persuasion is not convincing and selling. Persuasion is learning and negotiating.

  continue reading

815 episodes

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