Timeless wisdom in an accelerating world. Hosted by Shane Parrish. “The highest density of wisdom per episode of any podcast.” Weekly Newsletter: fs.blog/newsletter Books: fs.blog/books X: x.com/ShaneAParrish IG: www.instagram.com/farnamstreet LI: www.linkedin.com/in/shane-parrish-050a2183
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Effective Communication Strategies for Sales Prospecting || David Hutchens
Manage episode 331889124 series 2432432
Content provided by Leads to Growth with NASP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leads to Growth with NASP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Chris speaks to David Hutchens an author and learning designer who creates solutions for leaders in organizations worldwide to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations.
David also shared 3 types of stories you can leverage in several areas of sales:
Origin Stories - What excites you about your journey
Eureka Stories - Let us see the people and process of creation of your product/service
Value Stories - Share your values to sell yourself, not your product.
We discussed the value of stories for all aspects of the business from Sales, to Leadership to Product launches and Branding.
For more content like this, join the National Association of Sales Professionals for Free Today! Click Here
Get your ideal Seller Style with our free Seller Style Assessment Now HERE!
Facebook. LinkedIn. Instagram.
63 episodes
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Manage episode 331889124 series 2432432
Content provided by Leads to Growth with NASP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leads to Growth with NASP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Chris speaks to David Hutchens an author and learning designer who creates solutions for leaders in organizations worldwide to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations.
David also shared 3 types of stories you can leverage in several areas of sales:
Origin Stories - What excites you about your journey
Eureka Stories - Let us see the people and process of creation of your product/service
Value Stories - Share your values to sell yourself, not your product.
We discussed the value of stories for all aspects of the business from Sales, to Leadership to Product launches and Branding.
For more content like this, join the National Association of Sales Professionals for Free Today! Click Here
Get your ideal Seller Style with our free Seller Style Assessment Now HERE!
Facebook. LinkedIn. Instagram.
63 episodes
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Similar to Leads To Growth
Timeless wisdom in an accelerating world. Hosted by Shane Parrish. “The highest density of wisdom per episode of any podcast.” Weekly Newsletter: fs.blog/newsletter Books: fs.blog/books X: x.com/ShaneAParrish IG: www.instagram.com/farnamstreet LI: www.linkedin.com/in/shane-parrish-050a2183
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continue reading
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