The Art of Differentiation: Reclaiming the Human Touch in Sales with Patrick Kagan

Leads To Growth

Do you ever feel like sales has lost its human touch? Don't miss our enlightening conversation with internationally renowned podcast host, business coach, and author Patrick Kagan, who sheds light on this issue. We discuss his insights on how sales has become robotic and the importance of finding and maintaining our unique selling propositions to differentiate ourselves from the competition. Patrick also shares valuable information about the training offered by the National Association of Sales Professionals and why differentiation is both the number one most important skill and the most neglected in professional development.
Together, we explore the power of practicing consistency, commitment, and patience to make differentiation a standard in our sales approach. We dive into the world of proper intent and how it can help us make the right decisions, and how using hate and fear as motivators can fuel our growth. Additionally, we discuss the importance of introspection and Peter Drucker's quote, "What you measure, you can improve." This episode is filled with actionable advice and valuable insights on becoming a standout sales professional through the art of differentiation, so tune in and discover the secret sauce to separate yourself from the competition!

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Chapters

1. Sell the Difference (00:00:00)

2. Discipline of Differentiation (00:13:39)

3. Differentiation, Practice, and Patience in Sales (00:21:39)