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Maximize Sales through Powerful Social Influence || Ted Rubin and John Andrews

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Manage episode 327386233 series 2432432
Content provided by Leads to Growth with NASP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leads to Growth with NASP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Leads To Growth, Chris chats with 2 leading authorities in social marketing and the authors of Retail Relevancy, 'How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World', Ted Rubin and John Andrews.
We discuss how today's buyers' habits are evolving and the brands that are evolving with them are the ones developing relationships and removing friction from their transactions. This trend is just as important to B2B Sales as it is to retail brand marketing.
Brands that empower their employees to build their own brands through social media create ambassadors and extend their reach and ability to build relationships with their customers. Each day customers and employees leave brands and employers who take them for granted and still people question the ROI of culture.

For more content like this, join the National Association of Sales Professionals for Free Today! Click Here
Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

Facebook. LinkedIn. Instagram.

  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 327386233 series 2432432
Content provided by Leads to Growth with NASP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leads to Growth with NASP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Leads To Growth, Chris chats with 2 leading authorities in social marketing and the authors of Retail Relevancy, 'How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World', Ted Rubin and John Andrews.
We discuss how today's buyers' habits are evolving and the brands that are evolving with them are the ones developing relationships and removing friction from their transactions. This trend is just as important to B2B Sales as it is to retail brand marketing.
Brands that empower their employees to build their own brands through social media create ambassadors and extend their reach and ability to build relationships with their customers. Each day customers and employees leave brands and employers who take them for granted and still people question the ROI of culture.

For more content like this, join the National Association of Sales Professionals for Free Today! Click Here
Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

Facebook. LinkedIn. Instagram.

  continue reading

63 episodes

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