Sumarie Greybe, co-founder of Naked Insurance, on disrupting an industry and leading with vision

LeadUP Podcast

Sumarie Greybe, co-founder of insurance industry upstart Naked Insurance, graduated from the University of Pretoria with a BCom Honours degree in Actuarial Science. After leaving the corporate short-term insurance world, she decided to shake the sector up with a fresh perspective – and in the process she’s rethinking the status quo with a bold, human-centred approach shaped by her belief in fairness, simplicity and innovation.

On this episode, she speaks to us about:

• what she enjoys most about working in insurance;
• how she made the leap to creating a disruptive start-up;
• growing a company well while giving staff the freedom to innovate;
• incorporating social good and community into her work; and
• picking great co-founders to work with.

Find us at www.up.ac.za/leadup and clicking on LeadUP Podcast. To listen, you can stream, download and subscribe online or on your favourite podcast app. Help us by rating and reviewing the show. New episodes are released on the last Tuesday of May, July, September and November 2025.

LeadUP is a production of the University of Pretoria’s Alumni Office. Our host is Lennox Wasara and our team includes Elna Schütz and Samantha Castle. Our technical engineers are Meropa Communications, with language and marketing services by Brightlight SA Communications.