0204. Start With The End: How PRFAQs Create Clarity Before You Build With Marcelo Calbucci Lean By Design podcast

0204. Start With the End: How PRFAQs Create Clarity Before You Build with Marcelo Calbucci

3d ago 51:23

Content provided by Oscar Gonzalez & Lawrence Wong, Oscar Gonzalez, and Lawrence Wong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oscar Gonzalez & Lawrence Wong, Oscar Gonzalez, and Lawrence Wong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

Have you ever started a project only to realize you’re building something your leaders never asked for? You’re not alone.

In this episode of Lean by Design, we sit down with Marcelo Calbucci, a veteran of Amazon, Microsoft, and multiple startups, to explore the PRFAQ Framework, Amazon’s secret weapon for aligning strategy and execution.

By drafting a mock press release and FAQ before a single line of code is written, teams force themselves to clarify vision, spot roadblocks, and reach consensus across departments. The real magic comes from the collaborative review and no bullet‑filled slides, just a tight narrative that surfaces gaps in logic and focuses on solving genuine customer problems.

Whether you’re battling scope creep as a product manager or aiming for alignment as an executive, this conversation will equip you with a powerful tool to kick off your next project with crystal‑clear purpose. Tune in and learn to work backward for forward momentum.

Learn more about the PRFAQ at https://www.theprfaq.com/

Connect with Marcelo at https://www.linkedin.com/in/marcelocalbucci | https://x.com/calbucci

Ready to assess your organization’s efficiency? Connect with us at [email protected] to uncover high-impact improvement opportunities. 🚀

Learn more about us by visiting: https://sigmalabconsulting.com/
Want our thoughts on a specific topic? Looking to sponsor this podcast to continue to generate content? Or maybe you have an idea and want to be on our show. Fill out our Interest Form and share your thoughts.

Chapters

1. Introducing Marcelo and the PRFAQ Framework (00:00:00)

2. Defining Outcomes vs Outputs in Projects (00:04:31)

3. How the PR FAQ Framework Works (00:06:49)

4. Signs of Project Misalignment Without Vision (00:15:44)

5. The Power of a Written Document (00:23:17)

6. When to Use PR FAQ and Time Investment (00:29:51)

7. Managing Document Length and Lifecycle (00:37:16)

8. Personal Applications of PR FAQ (00:45:15)

9. Final Advice and Key Takeaways (00:51:05)

26 episodes