Marketing Funnel Explained

Lessons of a Lashpreneur

#Arts #Business #Tara Walsh #Lash Artist #Fashion and Beauty #Lifestyle #Lashpreneur

35:51

Diego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…

about a year ago 25:00

MP3•Episode home

Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing?

Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing.

In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips for each stage.

If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need!

🗓️ Keep an eye out for our upcoming "Know Your Numbers Masterclass" on August 18th. Registration opens on August 5th! Don't miss this chance to join us as we delve deeper into the marketing funnel, helping you increase sales and profitability in your business!

You can also get your Ultimate Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning

See you!

307 episodes

Lessons of a Lashpreneur

Marketing Funnel Explained

Lessons of a Lashpreneur

27 subscribers

published about a year ago

MP3•Episode home

Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing?

Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing.

If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need!

You can also get your Ultimate Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning

See you!

307 episodes

#Arts #Business #Tara Walsh #Lash Artist #Fashion and Beauty #Lifestyle #Lashpreneur

All episodes

Lessons of a Lashpreneur

1
Celebrate Our 300th Episode: A Behind-the-Scenes Look Back 52:36

44 weeks ago52:36

52:36

Hey Lashpreneurs! This is a BIG celebratory milestone episode – we’ve hit 300 episodes of The Lessons of a Lashpreneur Show! In this special episode, I’m looking back at some of the most impactful moments from the show’s journey, and I’m giving you a behind-the-scenes peek at how it all came together. I’ll be sharing what kept me going through the ups and downs, the mindset shifts I had to make, and the purpose that’s driven me to where I am today. You’ll hear all about the lessons, growth, and everything that’s helped me reach this point! I can’t wait for you to tune in and celebrate with me! Thank you for being a part of this journey! It wouldn’t be the same without you.…

Lessons of a Lashpreneur

1
The Story of Laura Martinez Starting Her Own Lash Brand and Her Experience as a Business Owner 47:55

45 weeks ago47:55

47:55

Hey Lashpreneurs! I’m so excited to have Laura Martinez, the amazing founder of Beauty Lash, on the Lessons of a Lashpreneur Show! With over 10 years in the beauty industry, Laura, originally from Mexico, has made a huge impact in the lash industry with her well-known brand. She shares her personal journey from starting out in the beauty world to building Beauty Lash. Including the challenges she’s faced as a business owner, how she overcomes them, and why mindset and self-care are so important. It’s going to be an inspiring conversation — you won’t want to miss it! Connect with Laura on Instagram @laumararmenda Beauty Lash Instagram & Website — For Mexico: @beautylashmex www.beautylash.mx For Spain: @beautylashesp www.beautylash.es For US: @beautylashusa www.beautylash.store Also, Laura has launched a new membership program at Beauty Lash Academy. For just $24.00 per month, you’ll get access to all of her courses, including classic techniques, volume, and more! Check it out on www.beautylashacademy.com 💌 Get the chance to be coached one-on-one with me for free — live on a podcast call! We’ll talk through the specific challenge you’re facing and work on strategies to help you move forward. Plus, you’ll experience firsthand how powerful having a business coach can be, while our listeners get to steal the ideas and strategies for their business as well. Visit thelashpreneur.com/lolcoach to apply!…

Lessons of a Lashpreneur

1
Get your time back with a team that works like YOU with Aubrey Prohaska 19:21

46 weeks ago19:21

19:21

Ever feel like you're stuck doing everything yourself in your business? Well, we've got a treat for you today! We're talking with Aubrey Prohaska, owner of Lucky Lash in Pittsburgh, Pennsylvania and a member of our Society Xcelerator program. She's been right where you are! Aubrey started her lash journey listening to this very podcast back in 2018, — the reason she finally took the leap in 2020 to open her own business! Four years in, she’s got two employees and is loving the team culture she’s created! She opens up about the challenges of hiring, including having to let an employee go when it didn't work out, the process of gradually transitioning some of her clients to her team members and training them to work just LIKE HER to keep clients happy even when she’s not personally doing the service. Now, she's finally getting more time for herself and to work on growing her business AND.. no more working weekends! 🚨 If you are interested in learning more about how to build a team so that you can stop trading your time for money — we've got our Solo Stressed to Team Success classes happening this week. So head over to thelashpreneur.com/solostressed and get registered!…

Lessons of a Lashpreneur

1
How Hiring the Right Way Can Make a Difference with Kari Sullivan 27:02

47 weeks ago27:02

27:02

In this week's episode, we're talking with Kari Sullivan, owner of Vive Aesthetics in Saginaw, MI and a member of our Momentum Mastermind. Kari's story is definitely one that many business owners can relate to. She was working two jobs while trying to grow her business, feeling overwhelmed and struggling to balance her work and personal life! As she joined our Momentum Mastermind program a year ago, she learned to make strategic decisions about her business. She gradually left her second job to focus on her own business and started hiring team members aligned with her mission, vision, and values. This is where things really started to change for Kari. Having a supportive team makes a huge difference in a business owner's life. It allows you to delegate tasks, focus on growth, and actually have time for yourself and your family. Kari found that with the right team members, she could achieve a much better work-life balance. This not only improved her quality of life but also contributed to the success of her business. Kari also discovered how important company culture is. When your team understands and embraces your mission, vision, and values, they're more satisfied in their roles. They feel part of something bigger than just a job. This leads to better performance, lower turnover, and ultimately, a more successful business. If you’re feeling overwhelmed too with your business and are starting to think about building a team, OR if you’re curious about how having a team could help you and your business, my LIVE FREE Masterclass Solo Stressed to Team Success is perfect for you! Head over to www.thelashpreneur.com/solostressed to register. In this free masterclass, you’ll learn what it’s really like to hire a team and how to hire smarter — without the headaches and heartaches that come with toxic hiring practices in the beauty industry!…

Lessons of a Lashpreneur

1
When to Give a Team Member a Raise... or Do You? 13:41

48 weeks ago13:41

13:41

Hey Lashpreneurs! In this week’s episode, we’re diving into another common question beauty business owners ask: “Do you recommend giving raises? How often, and how much?” There’s a big misconception that simply giving more money will solve the problem and keep team members around. But what many business owners tend to overlook is that it takes more than just money to retain a stellar team member. In today’s world, people aren’t just looking for higher pay — they want a workplace where they can grow, aligned with the mission, vision, and values of the company. We’re going to dig deep into this topic today! Also, a heads up — our ✨FREE✨ Solo Stressed to Team Success masterclass opens for registration in just 2 days! This masterclass is perfect if you want to know what pay structure is best to pay your team that’s competitive AND profitable, the 6-Step Hiring Process to attract your dream team candidates and so much more!! DM us #team on Instagram to get on the waitlist! But if you’re listening on or after September 11th, you can go ahead and register at www.thelashpreneur.com/solostressed See you in class!…

Lessons of a Lashpreneur

1
What it‘s Really Like to be Responsible for Someone Else‘s Income 14:08

49 weeks ago14:08

14:08

Are you a solo spa or salon owner wondering if it’s time to take the leap and start hiring? In this episode, we dive deep into this including the common fears and misconceptions that hold many beauty business owners back from building a team. We’ll discuss how to know when you’re ready to hire, the financial realities of bringing on a new team member, and why traditional hiring practices often lead to toxic work environments. With the holiday season approaching and the inevitable fully booked schedule in the coming months, the pressure is on! So, if you’re wondering whether you’re ready to take on the responsibility of someone else’s income, this episode is for you! AND if you’re considering hiring, building a team, or just curious if hiring is the next step for you, I also have an upcoming FREE masterclass called Solo Stressed to Team Success — there will be 3 class times available! We’ll cover everything from hiring and team culture to how you can bring on a team member who’s actually driving profits — not just sales 👀 — in your business. We’ll also discuss toxic hiring practices and how you can avoid them. DM me #team on Instagram @thelashpreneur to get on the waitlist, and I’ll make sure you’re all set when registration opens up in a few days! Hope to see you in class!!…

Lessons of a Lashpreneur

1
Creating a Team Culture that Aligns with You as a Leader with Kira La Forgia of The Paradigm 36:24

50 weeks ago36:24

36:24

If you're a business owner who's thinking about hiring or already has a team, and wants to create a culture and an environment that you and your team will both enjoy then this one's for you! 🤗 We’re talking all about creating a positive team culture and how to handle the human side of running a business — from setting up effective hiring processes to creating an environment where both you and your team thrive. I am sooo happy to have Kira La Forgia founder of The Paradigm, who with a decade of experience in People Operations in the corporate world, is no stranger to the sensitive issues involved in the human side of running a business! There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. AND the good news is, Kira learned it all so you don’t have to. She created The Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs! If you want to know more about Kira, connect with her on instagram @ theparadigmm and her website www.the-paradigm.com She also has a fun quiz that tells you your leadership archetype. Just head over to www.the-paradigm.com/quiz and check it out!…

Lessons of a Lashpreneur

1
Is Fully Booked the Dream? Or a Nightmare? 19:45

51 weeks ago19:45

19:45

Ever wonder what happens when you finally hit that 'fully booked' status every beauty biz owner is chasing? Spoiler alert: It’s not all sunshine and rainbows. 👀 In this episode, we’re diving into the real talk about being fully booked. We’ll chat about the stress of juggling loyal clients, the temptation to overwork yourself, and why your marketing game can’t stop just because you’re busy. We’ll also discuss these 3 common options you can consider to handle being fully booked: 1️⃣ Raising your prices (oh, and DON’T FORGET TO GET YOUR GUIDE HERE www.thelashpreneur.com/raiseyourprices ) 2️⃣ Hiring and training a new team member 3️⃣ Becoming an educator or launching your own lash brand Now, if you're thinking about building a team (which is often the next step after you're fully booked), — we're launching a new training called "Low Stress to Team Success" in a few weeks! You can DM me on Instagram (@thelashpreneur) with “#TEAM” to join the priority waitlist. We’ll make sure you’re first to know when registration opens for this class towards the end of September. In this training, we’ll cover how to hire effectively without the usual headaches and heartaches that can come from the beauty industry. We’ll help you streamline your hiring process, boost your profits, and build a great team culture. You won’t want to miss it!…

Lessons of a Lashpreneur

1
How Fully Booked Business Owners Get to Being Fully Booked 13:38

1 year ago13:38

13:38

Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be "fully booked" in your business - and it's probably very different from what you might think. 👀 I break down how you can define that goal in a way that aligns with the lifestyle and income you want and the importance of tracking AND knowing your numbers instead of just focusing on booking as many clients as possible cos we gotta WORK SMARTER NOT HARDER! If you want to take this further and learn more — Enter the Know Your Numbers Masterclass - happening LIVE and online on August 18th! Inside this class you’re going to learn IF your business is profitable (and by how much) AND the exact action steps to take to INCREASE the PROFIT in your business so you can TAKE HOME MORE... OR YOUR MONEY BACK! In other words, if you don’t walk away from this class knowing if your business is profitable or not AND what your next step is to increase profitability in your business, all you need to do is email Rachel on my customer success team at hi@thelashpreneur.com and I will happily refund 100% of your funds - no questions asked. PLUS you get to keep all the recordings and workbook! You can register for this class for $19USD until August 17th (price goes up to $97 at midnight that night) through www.thelashpreneur.com/knowyournumbers…

Lessons of a Lashpreneur

1
Stop Discounting and Do This Instead (Know Your Numbers) 25:56

1 year ago25:56

25:56

Hey Lashpreneurs! Ever feel like you're stuck in a never-ending cycle of discounting your services just to get clients through the door? In this episode, we're diving into the world of discounting - you know, that thing we all do when we're desperate for bookings.. BUT might actually be hurting your business? We'll chat about why slashing prices isn't always the answer (even though it sometimes feels like it should be), and why it might be attracting the wrong kind of clients. Plus, we'll break down how discounting without really knowing your numbers can leave you working your butt off for peanuts. So If you want to know how to grow your beauty business without slashing prices, be sure to tune in!! Also, I'm excited to announce that registration for the Know Your Numbers Masterclass, which will be held on August 18th, opens today! In this class, we're going to break everything down so you'll know exactly how much money is coming in and out of your business. This will help you make informed decisions that actually grow your profits - without slashing your prices. AND have the confidence to charge what you're worth! 😉 Don't let another day go by feeling unsure about what your numbers are saying, your pricing or reaching for discounts as a quick fix! Register here 👉🏽 www.thelashpreneur.com/knowyournumbers See you in class!…

Lessons of a Lashpreneur

1
Handling Difficult Clients and Creating a Win-Win 44:06

1 year ago44:06

44:06

When you’re running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it’s not always easy. You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online. These experiences can be tough, and they can often lead you to question your approach. And you might even spend daaays thinking about it, which can only drain you emotionally and take a toll on your mental health. That’s why it’s so important to take the emotion out of these difficult situations. Having a clear process and staying within your power can help you handle these challenges more effectively! So, in this episode, I’m diving into the TOP 5 client complaints that many beauty biz owners face. We’ll discuss — Clients constantly rescheduling appointments Clients being unhappy with the results of a service Getting a bad review Refund request Clients not rebooking or coming back We’ll cover how to set healthy boundaries, remain composed even when facing difficult clients — creating a WIN-WIN! You might want to save this episode and refer back to it regularly or jot down some of the key points we discuss! Download your FREE CUSTOMIZABLE BIZ POLICIES here ➡️ www.thelashpreneur.com/policies 👋🏼 If you want to LEARN MORE about growing your business, creating more sales, and increasing your profit so you can take home more money, don’t miss our "Know Your Numbers" masterclasses. Mark your calendars for August 18th — registration is opening up soon! I hope to see you in class!…

Lessons of a Lashpreneur

1
Marketing Funnel Explained 25:00

1 year ago25:00

25:00

Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing? Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing. In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips for each stage. If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need! 🗓️ Keep an eye out for our upcoming "Know Your Numbers Masterclass" on August 18th. Registration opens on August 5th! Don't miss this chance to join us as we delve deeper into the marketing funnel, helping you increase sales and profitability in your business! You can also get your Ultimate Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning See you!…

Lessons of a Lashpreneur

1
Discover Your Breakeven Pricing so You Stand a Chance of Staying Afloat! 21:01

1 year ago21:01

21:01

Just imagine — it's the end of another long day. You've poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and... uh oh. Something's not adding up. Sound familiar? Maybe you're wondering why, despite being fully booked, you're still struggling to pay the bills. Or perhaps you're just starting out and feeling overwhelmed by all the costs involved in running a lash business. Nobody teaches us the nitty-gritty of pricing when we're learning to perfect those lash applications. That's why today, we're diving into a game-changing topic: break-even pricing. Understanding this could be the key to transforming your lash business from barely surviving to truly thriving. 🍃 In this episode, we'll break it all down in a way that's easy to understand – no advanced math skills required! We'll cover: How to calculate your total expenses, including both business and personal costs Why it's crucial to factor in your own pay when pricing your services How to determine realistic working hours that won't lead to burnout The simple formula for figuring out your break-even price per client If you want to follow along and really visualize what we're discussing, head over to thelashpreneur.com/breakeven for the worksheet to guide you through calculations. And get your Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning 🗓️ Also, if you want to take this even further, mark your calendar for August 18th. That's when I'm hosting the Know Your Numbers Masterclass LIVE! We'll dive deeper into making your business profitable, and I guarantee you'll know by the end whether your business is profitable or not, or your money back! 🤭…

Lessons of a Lashpreneur

1
Common Mistakes New Beauty Biz Owners Make with Coach Magda Ciercura 44:24

1 year ago44:24

44:24

Hey there, Lashpreneurs! I'm really excited about this week's episode because I've got Coach Magda with me, who's been a coach in our program for the longest time!! She's got so much insight to share, especially since she comes from a beauty biz background herself. Magda spent 17 years in the dental field before deciding, at the age of 43, to pursue a career in the beauty industry. She found a need for a lash artist who understands the needs of mature clients, and that's when she found me at the very beginning of her lash artist journey, and the rest is history! In this episode, we covered a lot of ground, from understanding your target market and strategies for attracting more clients to the pivotal role websites play in establishing your credibility. We also discussed the importance of streamlining your booking process (cos why wait for approval when instant confirmation can make all the difference? 🫢) And let's not forget about the often overlooked power of clear policies. ‼️ ALSO — Coach Magda shared her #1 tip that you absolutely need to hear. It’s a game-changer for anyone wanting to run a successful beauty business! 🤓 So be sure to tune in! P.S. For those of you in the exciting phase of starting your beauty business, I've created a FREE guide called the Prep and Planning Guide. 👀 This comprehensive resource covers everything from picking a name to reserving social media handles, along with a handy inventory list to help you budget effectively. Head over to www.thelashpreneur.com/prepandplanning to download your copy and get that A to Z steps for getting your beauty biz up and running smoothly!…

Lessons of a Lashpreneur

1
Well-Oiled Machine of a Business is a Series of Processes 21:43

1 year ago21:43