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How We Landed Shaq For A Celebrity Endorsement

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Manage episode 482180962 series 2842386
Content provided by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Ian recounts the incredible journey of how his startup, Keep Technologies, secured an endorsement with Shaquille O'Neal. They discuss the preparation leading up to the meeting, the unexpected FaceTime call from Shaq, and the successful product demo that followed. The episode highlights the importance of networking, the excitement of having a celebrity endorsement, and the lessons learned throughout the process. Ultimately, it’s a story of perseverance, strategic risk-taking, and the potential for success in the entrepreneurial world.

*This episode was recorded in October of 2023, following a day spent recording a commercial with Shaquille O'Neal. We waited to release the episode to coincide with the advertising campaign.

  continue reading

144 episodes

Artwork
iconShare
 
Manage episode 482180962 series 2842386
Content provided by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Ian recounts the incredible journey of how his startup, Keep Technologies, secured an endorsement with Shaquille O'Neal. They discuss the preparation leading up to the meeting, the unexpected FaceTime call from Shaq, and the successful product demo that followed. The episode highlights the importance of networking, the excitement of having a celebrity endorsement, and the lessons learned throughout the process. Ultimately, it’s a story of perseverance, strategic risk-taking, and the potential for success in the entrepreneurial world.

*This episode was recorded in October of 2023, following a day spent recording a commercial with Shaquille O'Neal. We waited to release the episode to coincide with the advertising campaign.

  continue reading

144 episodes

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