04. Building Brands, Quiet Quitting, and Networking Like a Boss with Prachee Mashru

Let's Get Ugly

Join Trishna and Disha as they sit down with Prachee Mashru, founder of THIS?, for an empowering chat about her journey from London to India. Prachee opens up about building a female-led agency that champions homegrown brands and artists, and the challenges of being a woman in male-dominated spaces—especially in the music industry. She dives into the importance of authenticity, shares her top three highlights of living in both Mumbai and London, and dishes on the cultural differences in networking. Prachee also explores how Western beauty trends are influencing India, the role of community in Indian culture, and the impact of social media on the beauty scene. Plus, she gets real about "quiet quitting" friendships and how to network like a boss. Tune in for an insightful, inspiring conversation! Check out @lets.get.ugly

Chapters

1. Welcome and guest introduction (00:00:00)

2. Prachee’s journey and inspiration as a founder (00:01:24)

3. Challenges in a male-dominated industry (00:03:52)

4. Networking and building relationships (00:06:04)

5. Living between Mumbai and London (00:06:17)

6. Supporting women in the industry (00:07:39)

7. Influence of cultural experiences on beauty (00:07:58)

8. Adapting to Western beauty trends (00:08:13)

9. Balancing Western and Indian influences (00:08:27)

10. Influencer culture and community dynamics (00:32:58)

11. Managing social media and connections (00:33:14)

12. Final questions and beauty insights (00:34:12)

13. Card reading and closing remarks (00:36:44)