Energy Star

Let's Know Things

This week we talk about the NHTSA, CAFE standards, and energy efficiency.

We also discuss incentive programs, waste heat, and the EPA.

Recommended Book: Africa Is Not a Country by Dipo Faloyin

Transcript

In the United States, fuel-efficiency laws for vehicles sold on the US market are set by the National Highway Traffic Safety Administration, or NHTSA. They set the Corporate Average Fuel Economy, or CAFE standards by which vehicle-makers have to abide, and that, in turn, establishes the minimum standards for companies like Ford or Toyota making vehicles for this market.

That CAFE standard is paired with another guideline set by the Environmental Protection Agency that sets standards related to tailpipe emissions. The former says how many miles a vehicle should be able to travel on a gallon of fuel, while the latter says how much CO2, methane, and other pollutants can be legally emitted as that fuel is burnt and those miles are traversed.

These two standards address different angles of this issue, but work together to, over time, reduce the amount of fuel consumed to do the same work, and pollution created as that work is accomplished; as a result, if you’re traveling 50 miles today and driving a modern car in the US, you’ll consume a lot less fuel than you would have traveling the same distance in a period-appropriate car twenty years ago.

Back in the final year of the Biden administration, the president was criticized for not pushing for more stringent fuel-efficiency standards for US-sold and driven vehicles. The fuel economy requirements were increased by 2% per year for model years 2027 to 2031 for passenger cars, and the same 2% per year requirement will be applied to SUVs and other light trucks for model years 2029 to 2031.

This is significantly lower than a previously proposed efficiency requirement, which would have seen new vehicles averaging about 43.5 mpg by model year 2032—an efficiency gain of 18%. And the explanation at the time was that Biden really wanted to incentivize carmakers to shift to EVs, and if they weren’t spending their time and resources on fuel-efficiency tech deployment for their gas-guzzlers, which Biden hoped to start phasing out, they could spend more on refining their EV offerings, which were already falling far behind China’s EV models.

Biden wanted half of all new vehicles sold in the US by 2030 to be electric, so the theory was that fuel-efficiency standards were the previous war, and he wanted to fight the next one.

Even those watered-down standards were estimated to keep almost 70 billion gallons of gasoline from being consumed through the year 2050, which in turn would reduce US driver emissions by more than 710 million metric tons of CO2 by that same year. They were also expected to save US drivers something like $600 in gas costs over the lifetime of each vehicle they own.

Since current president Trump returned to office, however, all of these rules and standards have come into question. Just as when he was president the first time around, rolling back a bunch of Obama-era fuel-efficiency standards—which if implemented as planned would have ensured US-sold vehicles averaged 46.7 mpg by 2026, so better than we were expected to get by 2032 under Biden’s revised minimum—just as he did back then, Trump is targeting these new, Biden standards, while also doing away with a lot of the incentives introduced by the Biden administration meant to make EVs cheaper and more appealing to consumers, and easier to make and sell for car companies.

What I’d like to talk about today is another standard, this one far less politicized and widely popular within the US and beyond, that is also being targeted by the second Trump administration, and what might happen if it goes away.

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In 1992, the US Environmental Protection Agency, under the endorsement of then-president George HW Bush, launched the Energy Star program: a voluntary labeling program that allowed manufacturers of various types of products to affix a little blue label that says Energy Star on their product, boxes, and/or advertising if their product met the efficiency standards set by this program.

So it’s a bit like if those aforementioned fuel-efficiency standards set for vehicles weren’t required, and instead, if your car met the minimum standards, you could slap a little sticker on the car that said it was more energy efficient than cars without said sticker.

A low bar to leap, and one that wasn’t considered to be that big a deal, either in terms of being cumbersome for product-makers, or in terms of accomplishing much of anything.

Energy Star standards were initially developed for the then-burgeoning field of personal computers and accessories, but in 1995 things really took off, when the program was expanded to include heating and cooling infrastructure, alongside other components for housing and other buildings.

From there, new product categories were added on a semi-regular basis, and the government agency folks running the program continued to deploy more technical support and testing tools, making it easier and easier for companies wanting to adhere to these standards to do so, relatively easily and inexpensively.

And to provide a sense of what was required to meet Energy Star standards in the days when they were really beginning to take off and become popular, in the early 2000s, refrigerators needed to be about 20% more efficient, in terms of electricity consumption, than the minimum legal standard for such things, while dishwashers needed to be 41% more efficient. Computers around that time, more specifically in 2008, were required to have an 85% efficiency at half load and something close to that at 20% and 100% power load—which basically means it they needed to use most of the energy they drew, and release less of it as waste-heat, which was a big issue for desktop computers at the time.

Energy Star TVs had to use 30% less energy than average, with more modern versions of the standard requiring they draw 3 watts or less while in standby mode, and a slew of 90s and early 2000s-era technologies, like VCRs and cordless home phones were required to use something like 90% less electricity than the average at the time.

This standard helped push the development of more energy efficient everything, as it was a selling point for companies making things for real estate developers, in particular. Energy-hogs like light fixtures, which cost a fortune to power if you’re thinking in terms of skyscrapers or just building a bunch of houses, became far more energy efficient after the folks in charge of buying the lighting for these projects were able to eyeball options and use the Energy Star label as a shorthand indication that the cost of operation for those goods would be far less, over time, than their competition; it was kind of pointless to buy anything else in many cases, because why would you want to spend all that extra money over time buying less-efficient fluorescent lights for your office buildings, especially now that it was so easy to see, at a glance, which ones were best in this regard?

And the same general consensus arrived on the consumer market not long after, as qualified lighting was something like 75% more efficient than non-qualified, legal-minimum-meeting lighting, and Energy Star verified homes were something like 20% cheaper to own.

It was estimated that US homeowners living in Energy Star certified homes saved around $360 million on their energy bills in 2016, alone, and another estimate suggests that US citizens, overall, have saved about half a trillion dollars over the past 33 years as a result of the program and the efficiency standards it encourages.

So this is a relatively lightweight program that’s optional, and which basically just rewards companies willing to put more efficient products on the market. They can use the little label if they live up to these standards, and that tells customers that this stuff will use less energy than other, comparable products, which in turn saves those customers money over time, and puts less strain on the US electrical grid.

This program, consequently, has been very popular, for customers, for the companies making these products—because by jumping through a few hoops, they can get some of their products certified, and that gives them a competitive advantage over companies that don’t do the same, and especially over companies selling cheaper goods from overseas, which tend to be a lot less efficient because of that cheapness—and it’s been popular for politicians across the political spectrum, because people who buy things and pay energy bills vote those politicians into office, and companies that make such goods hire lobbyists to influence their decisions.

All of which brings us to today, mid-May of 2025, a point at which the second Trump administration seems to be considering possibly getting rid of the Energy Star certification program.

Initial reports on the matter are seemingly well-sourced, but anonymous, as is the case with a lot of White House briefs right now, so some of this should be taken with a grain of salt, because of how it’s being reported and because this administration has flip-flopped a whole lot already, and on things much bigger and more prominent than this, since returning to office, so this could just go away after being reported upon, even if they actually intended to do it before that pushback.

But what seems to have happened is this:

In January of 2025, after returning to the White House, Trump’s administration put a big Trump supporter and Republican politician, Lee Zelden, in charge of the Environmental Protection Agency.

Zelden publicly holds a lot of standard Republican talking points, including what’s often called skepticism about climate science and vehement support of oil drilling, including fracking. He did say that climate change is a real issue that needs to be addressed during his EPA head confirmation hearing, however.

Under Trump’s second administration, many government agencies have been either completely done away with, or wiped out, in terms of funding and staff, so that they’re basically just zombie agencies at this point, and the EPA is an agency that Trump has historically not been a big fan of, and which he seems to be trying to rewire toward deregulation: so regulations like fuel efficiency standards are not good according to some strains of usually more conservative politics, and for some business owners, because these are additional rules they have to legally abide by, which costs them money.

And back in March of 2025 Zelden announced that the EPA would be pulling back on regulations related to power plants, would incentivize rather than disincentivize the production of oil and gas, would do away with a bunch of pollution-related standards, especially those related to coal power plants and how much pollution they can emit, and many other similar things, which—to shorthand all this—may be somewhat popular if you think climate change concerns are overblown and that it’s more important to keep coal mines operational than to keep streams and rivers clean, but which will generally look really, really bad if you’re any kind of environmentalist and/or are concerned about climate change.

The government also recently cut the EPA’s budget by 54.5%, dropping said budget back to where it was when Ronald Reagan was president. This cut, along with cuts to other agencies responsible for tracking dangerous weather, saving sea turtles, and keeping US National Parks clean and functional, will, according to the government, save US taxpayers $163 billion.

According to reports from a recent all-hands meeting of the EPA’s Office of Atmospheric Protection, Trump administration officials announced that that office would be dissolved, and that the Energy Star program would be eliminated.

Now, there’s a chance that this is just the result of the administration’s at times seemingly blind cutting of budgets, backtracking only when there’s sufficient pushback, and there’s a chance this is a continuation of a political moment a few years back when the Biden administration was considering doing away with Energy Star certification for gas ranges, the idea being that if it uses gas instead of electricity, it’s part of the problem, even if it’s more efficient than other ranges.

Republican politicians responded to lobbying efforts from the US gas industry and stirred that up into a big frenzy, to the point that people were vehemently defending their right to own a gas stove, which was never under threat, but that’s how these sorts of astroturfed moral panics work, and it could be that they’re looking to replicate some of that magic now, taking down a standard that they hope to frame as an example of liberal overreach, telling people that these things take away their right to choose what they want to buy, and how much energy or fuel to burn, even when that’s not actually true.

There’s also a chance, as I mentioned earlier, though, that this is just a trial balloon, and that once they realize there’s a decent amount of bipartisan support for this program, they’ll step back from this cut, and maybe even claim it for themselves, using it as an example of American exceptionalism: look how great American-made goods are, we’re more efficient than anybody else—not bad messaging at a time in which that kind of competitive language is popular with those in charge, though that competition might not be the real point of all this, at least for some of the people making some of these decisions, right now.

Show Notes

https://www.usatoday.com/story/news/nation/2025/05/09/trump-budget-cuts-environmental-programs/83441472007/

https://www.epa.gov/newsreleases/epa-launches-biggest-deregulatory-action-us-history

https://en.wikipedia.org/wiki/Lee_Zeldin

https://web.archive.org/web/20201214180957/https://www.energystar.gov/about/origins_mission/energy_star_overview/about_energy_star_residential_sector

https://web.archive.org/web/20161202012204/https://www.energystar.gov/index.cfm?c=about.ab_milestones

https://web.archive.org/web/20170622184250/http://www.dailytech.com/New+Energy+Star+50+Specs+for+Computers+Become+Effective+Today/article15559.htm

https://insideclimatenews.org/news/08052025/energy-star-program-could-be-eliminated-by-trump-administration/

https://cleantechnica.com/2025/05/10/energy-star-program-gets-the-kiss-of-death/

https://www.theverge.com/news/664670/water-energy-efficiency-standards-trump-dishwasher-washing-machine-showerhead-toilet

https://en.wikipedia.org/wiki/Energy_Star

https://edition.cnn.com/2025/05/06/climate/energy-star-trump

https://www.nytimes.com/2025/05/06/climate/epa-energy-star-eliminated.html

https://www.washingtonpost.com/climate-environment/2025/05/06/energy-star-program-epa-trump/

https://www.energy.gov/eere/buildings/energy-star

https://www.npr.org/2025/05/07/g-s1-64905/energy-star-program-cuts

https://apnews.com/article/trump-appliances-consumers-energy-efficiency-3b6100e001a2629dfea9be231f467841

https://www.reuters.com/article/business/environment/trump-finalizes-rollback-of-obama-era-vehicle-fuel-efficiency-standards-idUSKBN21I25R/

https://apnews.com/article/climate-trump-mpg-fuel-economy-standards-automakers-0ef9147a0c3874a50a194e439f604261

https://apnews.com/article/vehicle-fuel-economy-requirement-nhtsa-epa-85e4c3b7bbba9a9a9b7e5b117fe099bd

https://apnews.com/article/epa-electric-vehicles-emissions-limits-climate-biden-e6d581324af51294048df24269b5d20a

https://www.nhtsa.gov/laws-regulations/corporate-average-fuel-economy

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