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Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment (#649)
Manage episode 469859682 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.
Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.
Hosted by Amanda Cromhout
Show Notes:
4) The Politics of Brand Loyalty
5) Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book)
668 episodes
Share
Manage episode 469859682 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.
Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.
Hosted by Amanda Cromhout
Show Notes:
4) The Politics of Brand Loyalty
5) Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book)
668 episodes
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