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Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#639: C-Suite Guest - Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution
Manage episode 463915593 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards, which is the rewards and lifestyle app for the Al-Futtaim Group.
Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into a leading conglomerate across automotive, retail, real estate, and finance sectors in more than twenty markets.
Our guest is Geeta Raghuvanshi, who is the Chief Technology and Data Officer for Blue Rewards, which operates in the GCC, Egypt, Singapore, and Malaysia.
In this fun and insightful conversation, Geeta shares with us the overall Blue Rewards Programme and proposition, as well as some major evolutions and enhancements that the Al Futtaim Group have achieved in partnership with our friends in Capillary Technologies.
Together, they've grown the program from a simple cash back concept through to a major lifestyle brand which is now operating as an independent business within the group.
Please enjoy this conversation with Geeta Raghuvanshi from the Al Futtaim Group.
Show notes:
3) Blue Rewards
4) The Upside of Disruption: The Path to Leading and Thriving in the Unknown (Book)
668 episodes
Share
Manage episode 463915593 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards, which is the rewards and lifestyle app for the Al-Futtaim Group.
Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into a leading conglomerate across automotive, retail, real estate, and finance sectors in more than twenty markets.
Our guest is Geeta Raghuvanshi, who is the Chief Technology and Data Officer for Blue Rewards, which operates in the GCC, Egypt, Singapore, and Malaysia.
In this fun and insightful conversation, Geeta shares with us the overall Blue Rewards Programme and proposition, as well as some major evolutions and enhancements that the Al Futtaim Group have achieved in partnership with our friends in Capillary Technologies.
Together, they've grown the program from a simple cash back concept through to a major lifestyle brand which is now operating as an independent business within the group.
Please enjoy this conversation with Geeta Raghuvanshi from the Al Futtaim Group.
Show notes:
3) Blue Rewards
4) The Upside of Disruption: The Path to Leading and Thriving in the Unknown (Book)
668 episodes
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