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#646: Bridging Academia and Industry: Exploring the Future of Loyalty with Darron Kirkley
Manage episode 468297086 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode Aaron Dauphinee speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC).
Darron is one of less than a handful of instructors in the USA who have created a university level class focused on the discipline of loyalty.
His course, Hospitality Loyalty Strategy, is taught through USC's College of Hospitality, Retail and Sport Management and Darron is a steward of the hospitality sector.
Darron shares his unique perspective into the mindshare of the next generation of loyalty marketers.
We also discuss the drivers of loyalty in hospitality and the go-forward state for the loyalty industry.
The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™. This episode is hosted by Aaron Dauphinee.
Show notes:
2) USC's College of Hospitality, Retail and Sport Management
668 episodes
Share
Manage episode 468297086 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode Aaron Dauphinee speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC).
Darron is one of less than a handful of instructors in the USA who have created a university level class focused on the discipline of loyalty.
His course, Hospitality Loyalty Strategy, is taught through USC's College of Hospitality, Retail and Sport Management and Darron is a steward of the hospitality sector.
Darron shares his unique perspective into the mindshare of the next generation of loyalty marketers.
We also discuss the drivers of loyalty in hospitality and the go-forward state for the loyalty industry.
The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™. This episode is hosted by Aaron Dauphinee.
Show notes:
2) USC's College of Hospitality, Retail and Sport Management
668 episodes
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