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Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont
Manage episode 491780979 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.
The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One’s new loyalty research, The Four Dimensions of Loyalty.
Show Notes:
2) Dayoán Daumont,
3) Ogilvy One
4) The Four Dimensions of Loyalty
5) Neuromancer
684 episodes
Share
Manage episode 491780979 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.
The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy One’s new loyalty research, The Four Dimensions of Loyalty.
Show Notes:
2) Dayoán Daumont,
3) Ogilvy One
4) The Four Dimensions of Loyalty
5) Neuromancer
684 episodes
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