From flower shop owner to world-renowned designer w/ Birch Event Design

LEVEL UP: A Wedding Photography + Videography Podcast

Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind

Breaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top.

Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop

In this episode, we’re sitting down with Josh from Birch Event Design, who’s built an iconic brand by focusing on relationships, professionalism, and always showing up “in the green.”

We’re diving deep into the real stories behind building a reputation in the luxury event world—from navigating influencer partnerships to handling unexpected challenges with grace. Josh shares his insights on why being in the room matters more than just getting the shot, and how creating a positive experience for everyone involved is the key to staying booked and in demand.
If you’ve ever felt stuck—working hard but not seeing the growth you want, or feeling unsure how to approach high-profile opportunities without sacrificing your worth—this episode is for you.
🔥 What you’ll learn:
✔️ How to strategically position yourself for high-end clients
✔️ The mindset shift that will elevate your networking game
✔️ Why your attitude and professionalism matter more than your portfolio
Doors to The Luxury Mastermind are opening soon! If you’re ready to position your business for the luxury market, build meaningful industry connections, and start booking the clients you’ve always dreamed of, head to thelevelupco.com/mastermind to secure your spot.
💬 Let’s chat: What’s one mindset shift you need to make to level up your brand? Drop a comment, send us a DM, or share your thoughts!
Timestamps
Introduction and Guest Introduction (00:00 - 08:00)
Building Connections and Imposter Syndrome (08:00 - 11:00)
The Power of Photography and Capturing Moments (11:01 - 13:00)
Navigating Influencer and Celebrity Weddings (13:00 - 19:00)
Leveraging Opportunities and Protecting Yourself (19:00 - 25:00)
Relationship Management and Ego in the Industry (25:01 - 31:00)
Personal Branding and Lasting Impressions (31:00 - 46:35)

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/