How to Stop Using Scripts and Start Having Conversations

Level Up - From Agent to Entrepreneur

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If you've been using the same old scripts and they haven’t been converting, it might be time to throw them out.

Because here’s the truth: scripts have never been the answer to productive conversations in the real estate industry. The answer has always been conversations.

Actors have to follow a script to create a scene, but that doesn’t work for real estate agents.

If you’re more focused on getting the exact script right, you can easily miss out on a conversation that actually leads to a close.

A canned script doesn’t prepare us for the real conversations we’ll have with consumers. Instead, we have to internalize the script so it becomes a natural part of how we communicate, and that will make us more effective.

How do we make the transition from being scripted to actually having conversations? In this episode, I talk about the danger of focusing on scripts and what to do instead.

About Your Host

Brendon has been selling Real Estate Since 2007. In a very short period of time, his performance has allowed him to be one of the highest producing agents in South Carolina and in the Top 1% of agents nationwide. He has trained under the Top Real Estate Coaches in the industry and now uses his skills and expertise to lead and train his own agents at Century 21 Charleston Expert Real Estate Advisors. Brendon considers himself a life-long student of the industry and seeks out other Top Performers, Trainers, and Coaches to continually stay at the top of his game and add value to his clients and the agents that he coaches.

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